What’s one thing about your industry that outsiders are probably unaware of?

We asked experts from a broad range of industries to open up to us about things they know about their industry but that we probably don’t and we’ve shared some of those responses below.

Krystal Hart | Brand Strategist

One thing that outsiders are usually unaware of about my industry is the strategy and planning that goes into proper public relations to get meaningful results. Most people come to me seeking services to create a logo, build awareness about a product/project/event, develop a website, increase awareness on social media, or pitch the media. They typically look at these activities as individual tasks that will earn an instant impact. However, the truth of the matter is that these activities must be part of a comprehensive plan that is based on research, contingent upon strategic implementation, and measured by effective evaluation. Read more>>

DJ Waffles | DJ and Producer

The biggest thing that people don’t know about the music industry is the amount of time and passion it takes to make a successful and well-produced track. Stereotypically, people think you can cook up a simple beat in 10 minutes and call it a track, but in reality, it can take up to weeks, months, and even years. Read more>>

Barry Gaines | Vegan Lifestyle Influencer

The health and wellness industry is going to be around until the end of time, and I feel people are more curious about learning about the benefits of a plant based diet. Your health is truly your wealth, and you need good health to appreciate life. Read more>>

Alonya Franklin | Artist Manager and Consultant

That success doesn’t happen overnight! There is a common misconception that you can be a platinum selling artist without putting in the time and effort. It takes work, discipline and consistency. Yes at any moment your song can blow up but will you be prepared for that level of exposure? Is your business in order? Are you mature enough to handle the decisions you now have to make? Read more>>

Melissa Coats | Psychotherapist

Being a therapist means that the personal is professional, and the professional is personal. Most entrepreneurs, no matter their industry, will agree that the professional is personal. We pour our time, energy, hearts, and souls into our work. It is deeply personal to a business owner that their business thrives. Owning a business often means that work hours go way beyond 9-5 and require more of us to pursue our passions and goals. In short, it’s personal. What I think is unique about a therapist’s experience is that the opposite is also true. For us, our personal is also professional. I’ll explain. Most therapists will have similar experiences in training. Read more>>

Katy Allen | Educator and Teacher Trainer

What many people may be unaware of is that a Montessori is a globally practiced philosophy of education for children through high school that develops the life skills which will determine future success. All jobs require some set of hard skills although it is the soft skills that organizations are looking for when hiring. The trending words in education include critical thinking, teamwork, innovation, flexible thinking, social skills, leadership, collaboration, communication skills, organizational skills and time management. All of these skills are not a trend in Montessori but have been in practice for more than 100 years. Read more>>