We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Myra Harris | Executive Director & Founder – Cancer Gave Me Life Foundation, Inc. – A Registered 501(c)(3)

The principle of integrity is very important to me – you either have it or you don’t. A person with integrity is valued for their reliability, honesty and ethical conduct. Integrity has allowed me (on behalf of my non-profit organization) to make good decisions, while treating others with respect, which has positively impacted the lives of others (i.e., breast cancer patients). Read more>>

Jessica Cobb | CEO of unleashing the fun for pets

I believe the value of honesty and integrity is paramount in how I live my life, who I choose to surround myself with and how I run my business. I want people to know that what they see is what they get. Read more>>

Celia Reynolds | Fashion Stylist & Boutique Owner

My faith is my core value. My relationship with God has taught me to always be fair, never give up, lean on him rather than others, practice balance, and to maintain my integrity regardless of the circumstance. Read more>>

Isamar Elena Williams | Oikos Founder

As a Christian, I deeply value faith, trusting in God’s plan and the salvation through Jesus Christ. Love is paramount, guiding me to show kindness and compassion to others. Humility, going my best to try to follow Jesus’ example, and integrity, are essential. Read more>>