We asked insiders and experts from various industries to tell us something they think outsiders are unaware of and we’ve shared a few of those responses below.
Marci Scharko | Soap, Body Products and Candle Maker
What most don’t know is that there is little to no FDA oversight in the cosmetic industry. Bath & Body businesses like ours fall under the category “cosmetic”. Although we have nourishing, botanical ingredients that aid in healing the skin, we cannot make claims of actual “healing”. That falls into the “drug” category. Under the law, cosmetic products and ingredients do not need FDA approval before they go on the market. Our products are used on your bodies largest organ, the skin. Our ingredients are chosen with purpose and blended with care. We choose to use essential oils to scent our products, not only for their beneficial properties, but because they allow us to be more transparent. When you see the words “parfum” or “fragrance” listed as an ingredient in your body products, those single fragrance oils fall under “Trade Secret” status with the FDA and do not require full ingredient disclosure. Read more>>
UnRuleySweets | Owner/Baker
One thing outsiders are probably unaware of is the amount of time and energy goes into making custom cakes, cupcakes, or any desserts for that matter. Most people think it doesn’t take much and is rather simple, but there are a lot of moving parts as to what goes on behind the scenes to produce a dessert.
Marcus Grimaldi | Founder of Next Level Recording & Co-Founder of Maple House Sessions
Great question! If I were to pick just one thing, it would definitely be the process of creating and releasing a song. Most people think you place a microphone in front of a subject, press record and then you’re done. It’s so much more complex than that. Essentially, there are 4 layers to creating and releasing a song – not including the songwriting process. First, there’s the recording process. Now like I stated above, it’s not just sticking a microphone in front of something and pressing record. Here are a just few of the many questions you’ll have to ask yourself before recording: 1. What room are you recording in and how does the subject sound within that room? 2. Where are you placing the subject in the room and where will the microphones be placed? 3. Are there issues within the room itself that are affecting how the subject sounds or how the microphones will pick up the sound? 4.. Is there noise in the room that will be recorded through the microphone?. Read more>>
Hilik Haviv | HVMA Social Media Founder and CEO
In today’s world, where everybody is “an expert”, coach, blogger, foodie, and… a social media manager, the real face of the industry is uncovered. The fact that everybody is a social media user this way or another, underestimates the depth of the industry. If you are actively posting on Facebook or even boosting your posts every once in a while, it doesn’t mean you know the depth of Facebook Advertising. Social Media Advertising is a skill that requires hours and hours of training to help you find your target audience, retarget efficiently, and optimize the conversion of your audience into customers. YouTube advertising is different that Facebook advertising which is different than LinkedIn advertising which is different that Instagram advertising. Each network is different in its settings, in its audience, in its advertising, and in the way it should be (daily) managed in order to bring results. We often get requests from potential customers that want us to manager “all networks” for them, thinking they are all the same. Read more>>
Tiffany Jones-Lewis | Fashion Designer For Tall
That Creating Tall Fashion is not an easy task because it is not represented in many companies. Petite is in almost every major store you walk into but getting Tall clothing is like finding a needle in a haystack. Taking this route is expensive and challenging from finding manufacturers and getting the fit and length just right for women who are 5’9” and Taller. Read more>>
Lauren Comer | DIYer and Content Creator
I don’t think outsiders realize how much time, effort, and money influencers and content creators invest into their work, business, and content. Although my daily content might only be an instagram feed post and 10-15 instagram story slides, there’s a lot that goes on behind the scenes. I, and many other content creators, manage almost every aspect of the business including creative, design, business services, copywriting, photography, videography, media editing, brand negotiations, and strategy. For every DIY project that I post about on my feed I’ve spent countless hours creating a mood board, writing captions and blog posts, developing (and revising) a project design, doing product research, making sure projects stay within a reasonable budget, and when I’m working with a brand I’m also working within tight deadline windows. Being a content creator is is fun and exciting but I think people underestimate the realities of being a one woman show!. Read more>>
Amy Parsons | Atlanta Native, Outdoor Enthusiast, Homeschooling Mom, and Entrepeneur
Elderberry is considered a food-like herb, similar to ginger and garlic. It is loaded with antioxidants and specifically anthocyanins, which give the berries their deep purple coloring. Elderberries themselves are essentially a super food, that has been studied for their ability to also help reduce inflammation, fight free radicals and help strengthen immune response. A spoonful a day is a wonderful way to support wellness, and we work with local, pure raw honey for additional benefits. Buying fresh Elderberry products is different however, than purchasing from “big box” stores, where additives have been mixed in to thicken the products and provide shelf stability. Our local, fresh, and small batch syrups are made with all organic Elderberries, Elderflowers, Rosehips, Hibiscus, Lemon and Orange Peels, Ginger, and Pure Raw Honey. Read more>>
Robine Padberg Hill | Bilingual Family and Individual Therapist & Spanish Speaking Program Supervisor.
The barriers there are in terms of being able to provide (quality) therapeutic services and create change. As a psychotherapist and clinical social worker I am constantly reminded of the stigma and shame around being in therapy. The fact that a client or family gets referred to us, does not automatically mean they are willing to engage. Ideas such as being weak or crazy to be in therapy often need to be discredited, and it can take a long time to build trust. Working with the Latinx community, fear is another barrier we encounter often. The past and current social and political climate have made it a lot harder for us to get our foot in the door, understandably so. We often work with undocumented people so the first time we meet is incredibly important. This is really our opportunity to answer any questions, make the parents feel at ease, reassure them how we are planning to insert ourselves in their lives and fully respect their boundaries. Read more>>
Celeste Lomax | Steward of Medicinal Herbs & Volunteer Coordinator
The Browns Mill Food Forest is more than just fresh food access for the community. We are evolving into a place of healing as we struggle to keep our fresh food access within our community. Our youth are experiencing nature deficit disorders, and have a severe lack of resources. We want to provide programs that will not only elevate our community but to provide hope and opportunity that is long overdue. We want to teach sustainability through education on how to grow, but also on how to heal the whole person. mentally, spiritually, and healing the body. We will offer Eco therapy experiences with outdoor yoga, silent walks with forest bathing, a sensory children’s program. The friend’s of will be creating jobs for those in the community. We have lot’s of things being impliment that people are not aware of, due to media just focusing on free food for all which is the wrong narrative. Read more>>
Cameron Cullers | Martial Artist and Mentor
One thing about my industry that outsiders are probably unaware of, is though my industry is becoming more ethnically diverse, Still to this day the unspoken truth is that there are still disadvantages and stigmas that myself and other martial artist of color face. There is this unspoken and unacknowledged idea that Black, Hispanic or many individuals of color can not or are not meant to teach or even participate in martial arts. Its almost similar to the idea that individuals outside of a certain social economic or ethnic background should not take part in specific athletics such as archery, polo, equestrian, cricket, because those activities are viewed as activities for elite social economic classes. I enjoy this point of view because it feeds my passion and desire to prove the nay sayers wrong and keep them guessing about my origins and my abilities. Read more>>