We asked folks we admire to share one piece of conventional advice that they disagree with.

Eva Lukkonen Sulivan, MM MA CCC-SLP | Speech-Language Pathologist, owner of ELSynergy Voice and Speech

Most people contemplating starting a business get the advice, “you need to have it all figured out before you start.” Read more>>

Blakeley Clark | Co-Founder & Communications Director. Please also list Jana Bartlett | Co-Founder & Client Services Director

The old adage in sales and service, “the customer is always right.” This is such a delicate dance…a dance between truly listening to our clients and being a valuable part of their team while also having confidence in our expertise and experience. We must gracefully guide our clients and offer the best solutions to reach their intended goals. We must also set clear boundaries from the beginning to establish mutual respect and make sure everyone is on the same page with expectations on both sides. As a marketing and communications agency that partners with a huge array of businesses of different sizes in a variety of industries, we absolutely love working with experts in their field that are so passionate about what they do. The magic happens when we acknowledge each other’s strengths and yield to each other’s expertise. Read more>>

Bran Black | Founder & Motivator

The one piece of conventional advice that pretty much everyone has been told since an adolescent but I’ve always strongly disagreed with is, “always have a plan b”. To someone like myself, that’s probably some of the worse advice you can give. My logic is pretty simple. It makes zero sense to split your time, energy, and passion into two plans. The time and energy you’re exerting into managing trying to pursue your passion but also making sure your safety net is set, should be put toward your actual dream. Making the chances of you reaching that dream much more likely. Say no to plan b’s! Make your dreams and aspirations a priority! Read more>>

Carrie Tupper | Writer & Artist

A lot of people in the art world will tell you to, “Never work for free,” and I feel like that’s a really simplistic view. While yes, when Joe Dude or Becky Karen shows up and wants free work on the get go, that’s ridiculous. But if someone comes to you with a plan, an idea that you’re passionate about too, or willing to partner with you while also doing the work to make sure you’re getting legit work later? That’s a different story. My company simply would not have started without the help of other creatives willing to pitch in. We didn’t want to get something for nothing though, so we worked our butts off to make sure those creatives were getting opportunities and experiences they wouldn’t otherwise. We invite them to events and ensure that they get paid later on. If someone simply doesn’t have the money, it’s okay to say no. Read more>>

Marc Apple | Marketing Strategist

I disagree that a local business can’t compete against the giants in their industry because they are small. It’s just plainly untrue. With a locally-focused marketing strategy that ties the business to their community and provides great customer service you can compete and beat anyone. Read more>>

Dana “Truly Inspired” Martin | Women Reset Coach, Consultant, Serial Entrepreneur, Author, & Intl’ speaker

I have heard it said before, “We Can Worry About Money Later” when it comes to building a business or following your dreams. I disagree! A more befitting quote that I believe, that was said by WU-Tang Clan in their song C.R.E.A.M: cash rules everything around me, and this is the truth! We use money to get money and we cycle it back around to eat, to live, to survive, and thrive. Although many businesses may not see and immediate profit, WE WILL STILL NEED MONEY. My advice on this mentality is to figure out a way to work on/in your dream, while getting the cash flow to make it happen; even if that requires you to get a day job! My thought process is by any means necessary and “pride” cannot be in the way of becoming successful. My alma mater, Clark Atlanta University, taught me to “find a way or make one” and that is the posture I carry into all my endeavors. Read more>>