We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Stef Parker | Winemaker & Winery Owner

I believe that sisterhood and being my sister’s keeper, is a very important principle and one that I live by. It is imperative that women, especially women in business, have a supportive circle of reliable, like minded, goal driven women in their corner. Not only do my sisters support me in networking, events and goals, but I reciprocate that same love and respect for them. Read more>>

Cassie Jackson | Performing Arts Studio Owner

We both very much value community and giving children the opportunity to learn and grow in a creative, safe environment. Read more>>

Michelle Lamb | Actress, Writer, Director, & Producer

I value loyalty the most, Because it is unwavering amount of support and dedication through good times and bad times. Someone I can count on no matter what. Read more>>