We had the good fortune of connecting with Zack Reynolds, Jr. and we’ve shared our conversation below.

Hi Zack, can you walk us through the thought-process of starting your business?
I became an entrepreneur because I wanted to help people, and do so without limitations. Becoming an entrepreneur was also about building something of value that would allow me to leave a legacy for my family. I’ve always been a driven person and I value ownership, influence, opportunity, and creativity. Like many, I took the 9 to 5 route before starting my business, and while doing so, I often envisioned the impact I could make once I took the leap to create my own reality. The opportunity to add value to others locally, nationally, and internationally simultaneously via products and services was a huge factor. To have your own business takes great faith, determination, and optimism. Each day presents new opportunities. My goal was to work hard for myself, knowing that the labor would not be in vain. I did, and still do, believe in the value of sacrificing in the immediate and short term in exchange for long term rewards.

What should our readers know about your business?
I’m an entertainment producer, coach, author, and cofounder of MoRey Entertainment. Our primary focus is to encourage, equip, and inspire through the mediums of music and messaging. We believe that each individual, company, and moment has an accompanying soundtrack. Whether creating original music for the social justice and equality movement such as our latest single release “POWER”, to our live performance brand, Surround Sound, delivering nonstop musical celebrations for Fortune 500 companies and important special events, to helping people walk confidently in their purpose via coaching and inspiring content, we help others identify and curate their own unique soundtrack. The entertainment industry is loaded with both rewards and challenges. In the early stages of our company, as is true for most start-ups, revenue was zero-to-low and expenses were high. We persevered by keeping the ultimate, long-term vision of being a high-level entertainment brand in front of our team, while using personal savings and credit to sustain the business until it started to generate revenue. Things were slow initially, but we kept pushing to present and build a brand of excellence, which led to us experiencing 300% growth between years two and three. Business growth presents its own set of opportunities and challenges. Marketing needs increase, customer service and deliverables remain a priority, and in our industry, high demand translates to intense logistics involving extensive touring and travel. 2020 has been challenging for all in the entertainment industry. I’m grateful that in spite of a pandemic, our team has remained strong, and our reputation for providing excellent value, customer service, and unforgettable entertainment remains intact. Laying a firm foundation in the early stages is critical to the success of a business. As the company continues to grow, we continue to adjust and adapt, while keeping the vision at the forefront. The most important lessons I’ve learned along the way in business are to always believe in yourself, treat people well, and deliver more than expected. Entrepreneurship is a journey and each person and experience along the way is valuable. It’s been said to “be stubborn about your goals, but flexible with your methods”. You can’t go wrong if you do those things.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
For historical and cultural significance a stop by iconic landmarks such as The King Center and the Center For Civil and Human Rights, as well as the AUC (Morehouse, Spelman, Clark Atlanta). As an entertainment pro that knows Atlanta has the world’s greatest musicians, the music scene here is a must, so to shine a light on our not-so-local talent, a trip to Cafe 290 would get the job done. For additional live entertainment we could catch a show at the Fox Theater, Center Stage or outdoors at Wolf Creek or Chastain Park. I’m a big sports fan so depending on the season, we just might be able to catch a few of the home teams (Hawks, Falcons, Braves, United) in action at any of our fabulous venues (State Farm Arena, Mercedes Benz Stadium, etc.) To help them get a sense of the community, I’d take them by The Gathering Spot as it’s the connection hub for all things ATL. I’m also a foodie, and because there are too many places to name, a few of my favs that we’d visit would be Highland Bakery for breakfast (sweet potato pancakes), lunch at Hattie Marie’s in College Park (soul food), and dinner at Atlanta Fish Market. We could literally go somewhere different everyday for the same type of cuisine or switch it up and do a world tour as every dining experience can be found here in the A. A stroll through Piedmont Park, around the Beltline, or Silver Comet Trail could be a great way to lose some of those extra calories earned from dining!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to shoutout my parents for instilling the values of faith, integrity, and hard work. I’d like to shoutout my wife, Christal, my partner in life and business, who has always been supportive of my dreams in a tangible way. Finally, I’d like to shoutout all who have ever spoken positively into my life, as well as the team at MoRey Entertainment, Surround Sound, and The Reynaissance Group for their commitment and dedication over the years.

Website: www.surroundsoundband.com
Instagram: zackreynoldsjr
Facebook: zackreynoldsjr
Other: info@morey-entertainment.com

Image Credits
Dream Multimedia Group JP Designs Art Caroline Lima Photography Justin Foster MoRey Entertainment

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