We had the good fortune of connecting with Two Lewis and we’ve shared our conversation below.
Hi Two, what role has risk played in your life or career?
Back in 2004, when I was still creating my first company, PayPal co-founder and Facebook investor Peter Thiel said: “In a world that’s changing so quickly, the biggest risk you can take is not taking any risk.” The act of opening a business itself is a risk. Without taking a risk, there’s rarely a reward. So for me Taking risk is necessary, but t here are a few thing I do before taking a risk. I Look at decisions from a reward-perspective, not from a risk-perspective. I find ways to think outside the box to create solutions. I always view challenges optimistically: as opportunities, not problems. Then I set the goals and have a vision for what I want to accomplish. Entrepreneurs must be willing to take calculated risks for their business. Ask most successful entrepreneurs, and they’ll tell you their business success was influenced by taking a risk at some point. Taking risks is the way to create opportunity and progress. When an entrepreneur takes certain risks the competition is not willing to take, they can become leaders in their field. To me risk-taking shows your team that you are a true business visionary and leader who believes in the potential reward on the other side. Risk-taking enables and encourages innovation, which can be an important product/service differentiator. Even though you may fail, Failed risks aren’t always negative. Sometimes, they provide the most valuable business lessons an entrepreneur can learn. Failure helps shape future business strategies and can eventually lead to business growth.
I was very comfortable running my Non profit On Track Georgia, If I didn’t take the risk and accept the COO job at Vinyl Crown in New York City. I wouldn’t be where I am today. That one risk I took changed my life drastically.
Please tell us more about your art. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
I’m mostly known for my Owners District Management Agency. Owner’s District specializes in project management. Owner’s District boasts an exceptional roster of talent, including Omari Hardwick, Brett Gray, Benjamin Earl Turner, Parlae, Leek & a host of talented producers, writers, & directors. Owner’s District also has curated special events & listening parties with Akoo, Hustle Gang, ASAP Rocky & Block Boy JB, NYE with Teyana Taylor, Super Bowl Llll with Teyana, Cardi B, Gucci Mane, Kevin Hart, & 50 cent.
In Atlanta, I’m known around town for my Non-Profit, On Track Georgia which I created to help kids get on track in life through after-school programs, mentoring, summer camps, & even athletics. Still to this day, the non-profit boasts a 100% graduation & scholarship rate for its seniors. On Track, Georgia specializes in helping the youth develop into young adults.
Within both companies, the thing that sets us apart is our dedication to every person, from the parents, kids, & clients. We provide a family atmosphere, and we care about the individuals inside of the business & outside.
Other than pouring into my clients and helping kids take over the world, I’m also the director of the Hip-Hop film festival, founding member of the CreditRich App, Weiv app, Family Ties Logistics, The Motherland Cannabis Dispensary, and multiple real estates investments.
Everyone always asks me what do I do. Honestly, I just walk hand in hand with God and let Him guide my steps. I specialize in Organizing, Marketing, Scaling companies, Capital Raises, & Optimizing systems. The things I’m good at can be used at your local mom-and-pop store, the new start-up, or a Fortune 500 company. That’s why I’m always in demand.
I don’t think it’s been complex or smooth; I think it’s been all put together into preparing me for the next step. I would say life is based on evolution, and every moment has been preordained.
One of the biggest challenges I’ve had is to deal with death; death can sometimes stop all momentum on everything. It’s no right or wrong way to deal with it, but you must acknowledge it and take some time to heal. I lost my father Alex Crittle Jr. to covid & numerous amount of friends and family members in the last year. Shoot, this week alone, I’ve lost two cousins to Covid, and two friends were murdered. So to me, the hard part is finding the energy and the spunk needed to push through the day, the week, the month, the year, knowing you have lost someone close. That you have lost a part of yourself, finding that momentum to put the love in your business that the world needs from you and that you in return need to survive. That is my most complex challenge. Im still learning how to overcome this today.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would take them to The North side & Go eat with Chef Mark Adrian he’s the best Chef in Atlanta. In the morning we would work out at Effect Fitness or in green space like Piedmont Park, If the Shit show is going on we would definitely catch that. Also we would have to hit up one of Desi Banks comedy shows. If we had time we would go by the College Football Hall Of Fame, Go eat breakfast at Breakfast at Barneys, and definitely hit up Cascade Skating Rink. I would always take them to have a Game Night at Mama Shon house and it wouldn’t be a trip with out stopping by to see Mama Rosa.
Who else deserves some credit and recognition?
A lot of people deserve credit for helping me get here. God first and foremost. Than My Father, Alex Crittle Jr., for always telling me to have and know why; never answer a question with I don’t know because you are smart enough to know anything. My mom, Rosa Lewis, allowed me the freedom to learn myself; but always having my back in any situation. My sister Quiana Rose set the tone on how to dress, not take any crap, and grab any dream you want. My sister Sheena who found me in one of the most pivotal moments in my life, took me in and became my sister and my best friend. Mama Shon saw a young man who was rough around the edges but could smooth me out and teach me the finer things in life and how to make action plans to obtain them. Mark taught me that I didn’t need a lot of friends, just a really good one. The entire Williams family became my first set of family outside of my own house, and they taught me what a true family dynamic is and what protecting your family no matter what it means. The entire Glenn/Banner family taught me how to make sacrifices, how to always show love to each other, how to talk crap all day but still have your back when you turn around always to make time to spend with family. The Parkers/Clarks showed me that we had some excellent genes in our family. My brother Cheese showed me multiple ways of earning money & how to always demand your respect. Naturi has been my fuel, guiding light, and consciousness to reach for the stars. The entire Naughton family.
My Boys: Khoosa, Jamal, Cedric, Isreal & Carl Route, Vinton, Nigel, Obryan, Zerbin, Stantrel, Shawn, Rara, Parlae, Craig, David, Hosea, Sinqua, Prince, Jay, Jason, Steven, Q, Carlyle, Malik, Brandon, DJ, Genard, Ezra, U.U.
Over time and evolution, each of you became special to me during this journey in life. Without you great men around me, I would not impact the world like I do today.
Omari has been my most prominent coach, advocate, and bridge to reach the level of excellence that God has laid out for me.
& to my future wife, you have been the burning motor every day since I’ve met you. You are the reason I wake up every day hungrier than the last. You are the driving force behind my daily motivation to provide a wonderful life for you and my kids. I’ve always asked God to prepare me for you, and he has walked with me every day on this Journey. The table is set, reindeer lets eat.