We had the good fortune of connecting with Toni Baldwin and we’ve shared our conversation below.
Hi Toni, we’d love to hear more about how you thought about starting your own business?
Well I wanted a $10,000 website at 9 years old and my mom said no so I started building playing around with coding. From there, I grew to doing music, songwriting, creative direction, and influencing. I knew that I wanted to be creative and in a way, live the life that I wanted to live for a living.
Alright, so let’s move onto what keeps you busy professionally?
I started building websites at age 9 because I used to be a full time singer and needed a website. When my mom said no, I started coding and from there, built up my company with a focus in entertainment so that I could manage my own career. As time passed, I started helping out other companies and artists as a creative director. Ever since then, I’ve been a full time creative. The biggest lesson that I’ve learned is that if you don’t put the work in, you won’t get any fruits of your labor. However, I also always try to work smarter and not harder.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
It’s so funny, I just started my Like A Local series on my blog, ToniBaldwin.com. For a great week, we’re having breakfast at Cultivate, 5Church, and Canoe. These are my favorite because I love the atmosphere and the food is absolutely amazing. For things to do, we’d visit the College Football Hall of Fame, Top Golf, The World of Coke (super touristy I know, but it’s like having a piece of Disney World in Atlanta for me), and then of course spending some time on the Beltline at Ponce City Market and the Clermont Lounge. For dinner, we’d have to hit Sotto Sotto, Silverlake Ramen, Barcelona Wine Bar, and O-Ku at some point because you can’t leave without the best food in the city. Lastly, the best drinks are at Establishment, Little Trouble, and Char and those are definitely places we’d have to hit so you can get a true feel of the Atlanta nightlife (post COVID, obviously). With me, you never know who I’ll end up around being in and out of recording studios and film sets, so we’re sure to meet a ton of fun and exciting people.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would not be anywhere that I am without my mom and those at North Atlanta High School. My mom sacrificed a lot so that I could go to the school and there were so so many people there that shaped me from teachers to students that allowed me to really take my companies to the next level.