We had the good fortune of connecting with Todd Everett and we’ve shared our conversation below.
Hi Todd, what role has risk played in your life or career?
In my opinion, taking risk is the cornerstone of entrepreneurship. It is so easy to come up with an idea and within that 5 minute period of coming up with the idea, you someone how have talked yourself out of it due to a high level of uncertainty. That uncertainty is the fear of self-failure and the fear that the people you love and depend on the most will fail to support you. It’s a very hard task to put yourself in a compromising position knowingly. We all want to win, but subconsciously we try are hardest to pivot from the pain and sacrifices that you have to endure before stepping into the winning circle. One of my favorite quotes is when Michael Jordan said “You only miss the shot that you don’t take”. For me, I began to see progression when my actions became bold. Being bold creates confidence and confidence creates positive energy. I’m a firm believer of positive energy being a gateway toward opportunity. The day you are willing to risk it all is the day that you become confident in your idea and unafraid of what the outcome will be once you pursue it.
What should our readers know about your business?
I am the owner of The Todd Everett Experience. We are an exclusive family-oriented boutique DJ, Lighting and Photo-Booth company that provides those services for Weddings, Corporate and Private Events. I have a team of 5 DJ’s, which include myself and my 6 year old son “The Prince Of Harlem”. I think I’ve gotten to where I am by being humble, bold, ambitious and open to feedback and constructive criticism. Some of the most important keys to success for me is embracing failure, holding myself accountable and remembering that I’m always a student first. I gave myself a large amount of time to crawl first before I decided to start walking. With that being said, people took me serious out the gate because they witnessed me paying my dues and all the hard work that I put into my passion over the years. One of the most important lessons that I learned through my journey is that being a decent or good DJ isn’t enough. There are a lot of those. So finding me would be like finding a needle in a haystack. I had to realize that the only way I could stand out is to give people “Me”. God made us all unique, so thats the one thing no one can duplicate even if they tried. I’ve also learned that building a TEAM is a very challenging task. We are in a world where people can learn something overnight on youtube and tomorrow they’re a master at it. It’s hard to compete with that when you’re trying to operate at a high-level. Not too many embrace the strength in numbers concept if they believe they can eat the entire pie themselves. I want people to know that the Todd Everett Experience Brand moves with purpose and we love people first. The fact that we’re great DJs is a bonus.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
This is like a trick questions to me. As a passionate DJ, I have sacrificed having a social life. I work every day of the weekend and during the week if I’m not at an event I’m at the desk doing work or trying to give my time to family. I’m not too familiar with the popular Hot Spots. I guess we would have to play it by ear or see what people are promoting on Social Media.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I can answer this question in so many ways because there have been multiple people during different chapters of my life who have supported me. I would have to say my sister is at the top of my list. She allowed me to stay with her during a real dark and puzzling time in my life. She allowed me to turn her basement into my own personal safe-haven. I would play music at a high volume non-stop for hours. This is where I was able to practice and figure out the art of DJ’ing. She had a husband and a family of her own and never once did she tell me to turn the music down or say it was too late to be playing music. It could be midnight and even though she had to get up super early in the morning for work, she never said anything. She also had young kids and I can’t remember her ever complaining about the profanity in all of the Hip-Hop music I would play. I took up a huge amount of space in her basement with my large and growing record collection and equipment. I was just entering my twenties so at the time I felt entitled to do so but as I’ve matured I’m aware that it was a huge sacrifice on her part. Her husband was also responsible for my first paid DJ gig. I owe a lot of my success to them just for letting me do me.
Other: Business Instagram: @thetoddeexp Mixcloud: https://www.mixcloud.com/TeamToddEverett/