We had the good fortune of connecting with Sasha Belle and we’ve shared our conversation below.
Hi Sasha, how do you think about risk?
I LOVE taking risks. I truly believe with risk comes reward. Starting my business was a risk in and of itself. I had never had a business before, so there was a chance I wouldn’t make it. Not to mention the fact that I gave myself no safety net, I quit my job before actually launching my business. On top of all of that, my second daughter was only two weeks when I launched. Talk about risky business… Now, I’m not advocating everyone do what I did. And I have learned to be a little more strategic about the risks I take – it’s all about being risky in the right areas. For example, I take risks when trying out new marketing avenues. My efforts might not get the intended ROI, but without those efforts, I wouldn’t know what works and doesn’t work in my business. From there, I’m able to reflect & perfect my processes – which ultimately leads to a better, stronger business.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I started my entrepreneurial journey as a virtual assistant almost 3 years ago – just two weeks after giving birth. I was fed up with having to beg to be seen & heard in a workplace, so I quit and haven’t looked back since. Was it easy? Not at all. There have been some really low lows & some really high highs. My biggest challenge was feeling like I’m naturally talented in a lot of things and not knowing what to focus on – so I pivoted a lot. Honestly, the quarantine during the spring/summer of 2020 is what forced me to gain clarity on this. I was going through burnout for the 3rd time in less than 3 years and was over it. Something had to give. I had tried my hand at formally coaching before, but hadn’t succeeded in getting clients and went back to what I knew would earn me an income. So, I searched my heart and realized that the one thing I couldn’t stop talking about & helping women with was how to build a profitable business online. Needless to say, the thought of coaching again wasn’t appealing at first. I had already tried and failed – why try again? Well, I have tried again and this time has been RADICALLY different than my experience with any of my ideas before. The difference? I truly feel I’m walking in my purpose now. And with that, comes the ease of speaking about what’s close to my heart and sharing my story. I believe that each and every one of us has a specific journey that is meant to be shared to help others be their best selves. I’ve learned that when we share our stories, we are able to connect with others in a way that inspires them to take action. I’ve also learned that building a business doesn’t have to be overwhelming and exhausting. It is only those things when you are out of alignment with your purpose. That is what my signature framework & program, Connect to Convert™, is centered on – helping purpose-driven women of color to connect with their audience through their story, so they can convert with ease.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Although I live in the area, I just moved here a few months before quarantine. So unfortunately, I haven’t had an opportunity to really get to know what’s available to get into. I have been excited to try the Slutty Vegan restaurant, since I recently started being more conscious about the foods I’m fueling my body with. We’d probably find a fun, Caribbean based dance class to enjoy, too – I LOVE dancing (and I’m Haitian).
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Tasha Booth – my first mentor who helped me to understand my worth more and really showed me how to position myself as an expert in my field. I would have been lost without her support. Tamika Auwai – my very first client! She was the first person to believe in me enough to compensate me for it and I am forever grateful for her taking that chance. Because she’s such a genuine person with a heart of gold, she was patient with me while I learned how to build my business while supporting her.