We had the good fortune of connecting with Ryan White and we’ve shared our conversation below.
Hi Ryan, what was your thought process behind starting your own business?
From an early age, I always knew I wanted to be a business owner one day. I have always been drawn towards success and personal development. Being an “Achiever” personality type, I always found myself thinking “I know I can do more to help myself and others.”
My background as a college athlete I am sure also played a role in my desire to be great and reach my full potential. When I met my wife back in 2016, I knew I was ready to make a change in my life from employee to business owner. You could say she was also motivation for me to want to make a difference and gave me the faith to step out into my entrepreneurial journey.
Tell me a little bit about your background and how you ended up choosing the social media marketing field.
I have always had an interest in social media in general because of its ability to connect people from all around the globe. Being raised in southern Georgia, opportunities to better yourself just always seemed to be a bit tougher to find when compared to other parts of the world. To be clear, what I mean by that is just simply the power of networking. The invention of the Internet, as well as social media, now allows for individuals in the most remote locations in the world to be able to communicate and network on a global scale, so long as an Internet connection can be established. This alone fascinated me, so I joined the social media space as soon as it became available. Like most people, I used social media in the beginning for fun to keep up with friends. Eventually, I noticed the enormous value of utilizing social media platforms for business purposes.
What made you take the leap into entrepreneurship?
Honestly, I have always known at an early age that I would be the CEO of a company one day. I know that sounds crazy to some people, but I can literally remember being as young as 10 years old and aspiring to one day having my own business and creating a 6-figure income. Because of my mindset, I feel like I have always had an act for entrepreneurship. Entrepreneurship also excites me because it is stepping out into that unknown, risky space. It involves the daily sacrifice that most people are not willing to do. I have never truly viewed myself as working for someone else. I have always wanted to have my own thing for as long as I can remember. That whole risk versus reward concept intrigues me because, in entrepreneurship, there is no glass ceiling. There are no caps so to speak on income. You have the freedom to go out and make as much as you want financially. But you must be willing to put in the work. I have raised in sports my entire life as well though, predominately baseball, so I also think that plays a huge role in why I have such a win at all cost attitude.
How do you differentiate yourself from others in your field?
By being authentic and available. I get a lot of positive feedback from clients who are just appreciative of the fact that I am typically always available to help with any questions or concerns. I do not have an overseas call center. All my clients have direct access to myself, the decision-maker, whether it be via email, phone, or WhatsApp. I also try to be as authentic as possible meaning everything my company does is real and exactly as advertised. There are zero gimmicks. This is huge for many customers in a modern world where there is a lot of deceptive advertisement. We pride ourselves on true, organic growth which is how we can help businesses generate more sales.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Our favorite spot to eat in the Atlanta area would have to be either Chops or Ray’s On The River. We LOVE the atmosphere at both places! The food is tremendous and the service is always top notch!
Must visit places for us would be Ponce City Market, the GA Aquarium, and of course The Belt Line!
If you are looking to get a fun workout in, then Pantheon Boxing in Buckhead would be the move! The owner Ben is incredible and takes care of his customers!