We had the good fortune of connecting with Roderick Williams and we’ve shared our conversation below.

Hi Roderick, what do you attribute your success to?
The most important factor about the success of my career and my brand is my true passion for helping individuals understand the importance of grooming as a male. I feel that personal grooming boosts your confidence and it defines your personality. I also feel that in life you only get one chance to make a first Impression and that there should be some thought behind how you present yourself to the world.

What should our readers know about your business?
What set my brand apart from others is that I promote men’s health, grooming, and the lifestyle of the modern gentleman. I’m most proud of the feedback I get from customers. And how my product boost their confidence. My appreciation for quality men’s grooming encouraged me to seek the perfect product that the industry seemed to be lacking which a vegan-friendly product. Although it wasn’t easy I made conscious effort to establish not only a men’s grooming line but a movement.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If I was entertaining guests from out of town I would have them experience the eclectic dining that the city has to offer. Being that I’m a avid cigar smoker we would definitely bounce around to a few cigar bars and enjoy a few drink and a couple of stogies. Atlanta is also known for its shopping district as well so that’s a must, and also visit the various historic landmarks which is a must see.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I credit my family and friends for the motivation to push through the tough times as a entrepreneur.

Website: www.opulentgrooming.com

Instagram: @Opulentgrooming

Facebook: Opulent Essentials

Image Credits
James Demes

Nominate Someone: ShoutoutAtlana is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.