We had the good fortune of connecting with Pete Kelly and we’ve shared our conversation below.

Hi Pete, can you walk us through the thought-process of starting your business?
The Courage Brand started because of my personal need for encouragement to keep pushing doing the things I love. Supporting my family, fulfilling my responsibilities to them as well as my personal self-care, and continue my passion for skateboarding. Since 1980 skateboarding has been a huge part of my life and who I am. Courage started during a time when I was not so happy and the world was not in such a good place. I needed something positive in my life and daily routine that would remind me to keep pushing and have the courage to face the day or whatever problem I was facing at that moment. So on September 4th, 2015 The Courage Brand was born as my wife took my skateboard and applied the word COURAGE to my grip tape. Now, every time I looked down to my skateboard during sessions I would see the word courage and have that little extra push to make the trick and go about my day. A few months later we produced a couple of hundred sheets of Courage Griptape and the movement started. The thought process was completely natural and 100% grassroots in the garage process. We keep pushing to spread the word of courage.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
The Courage Brand is a soft-goods and hard-goods company that uses the word Courage and its logo to help elevate the individual. We are known for skateboarding and its relatable industries. I am most proud of the people I have surrounded myself with that believe in my journey. What sets us apart from the rest of the pack? It’s that we understand the sacrifice it takes to keep pushing. We respect you and support you. This movement is to push Courage and to help teach others to continue to try again and again until you get it right, This is with everything in life. We hope that the Courage logo sends a message to help push fear out of the way to let one’s true self emerge.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Start the morning with a little walking around the Beltline. Stop off and enjoy some coffee talk with the locals, head over to the 4th Ward skatepark to check out the morning session, get a few rides in, mover over to Ponce City Market for some shopping, and Ramen at Ton Ton. Drive over to little 5 Points to pick up records at Wax ‘N” Facts, some new kicks at Wish. Then end the night at Nan Thai with my family and friends.

Who else deserves some credit and recognition?
I would like to give a HUGE SHOUTOUT to Jeffrey Moustache (Commercial Photographer | FAA Licensed Aerial Cinematographer) for his creative determination to help others look amazing doing what they love using his love and passion for cinematography, production, and design. Jeffery has always believed in me and the mission of The Courage Brand. I can always count on Jeffery to encourage me to step away from my comfort zone and show the world more of me. I thank him for that each and every time we work together. THIS SHOUTOUT is for you Jeffrey! Much Respect & Love, PK

Website: www.thecouragebrand.com

Instagram: https://www.instagram.com/etepyllek/

Linkedin: https://www.linkedin.com/in/kellypete/

Facebook: https://www.facebook.com/pete.kelly.54

Youtube: https://youtu.be/xYeiJioN9Ps

Other: Tic Tok –https://vm.tiktok.com/ZMedP5xAU/

Image Credits
Jeffrey Moustache | Jeffrey Moustache Photography

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