We had the good fortune of connecting with Monet Houston and we’ve shared our conversation below.
Hi Monet, where are your from? We’d love to hear about how your background has played a role in who you are today?
I am from the Bay Area. Growing up my mother would always make sure my sister and I had the latest hair styles. Growing up watching my mother braid inspired me to braid. Braiding was something I was good at doing on myself. It was more of a challenge doing it on others. At the age of 14 my big cousin would pay me once a month $80-$100.00 to twist her hair. Every since then it became one of my hustles, and over time I got better and better!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Embrace beauty has a hair care line for both adults and babies made to nourish and enrich afro-centric hair or bettern know as 4 C hair type. We also have embraced Locs into our collection. Our locs can be worn as a temporary protective hairstyle. One of the challenges that the company faces is gathering that target audience only because some people or stylist dont know how to install the temporary or the permanent locs so I also offer class to learn.
Although Embrace beauty is a business I personally like to condos myself an artist. Being an entrepreneur has allowed me to be my most creative self. Not only is braiding a form of art but also branding and marketing. Branding an marketing has been a challenge for me but in a good way. I am so particular on how I want things to look to attract a potential consumer. For example Its important to pay attention to colors, fonts the lighting in pictures. These are just a few key things to marketing. I made a lot of mistakes along the way but one thing I would say is sometimes you just have to put your work out there. I want the world to know starting a brand is something that takes time to grow. As long as the seed is planted and being watered then there is only room for growth.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
First I would take my friend to Napa to enjoy some nice fine wine at on of the vineyards. Then I would take him or her to go do some nice relaxing self care. Maybe go to Roman spa to get pampered with a nice massage, mud bath and mineral bath. Then we would go to the produce stands and gather some fresh fruits and water to enjoy for our next adventure which would be going on a hike up a trail that leads to the mountain top and overlook the city. We would set up a picnic to enjoy the fruits of the labor. The whole day we would be embracing one another and enjoying the little things in life that we so very often take for granted. All and all reminding each other that the marathon continues.
Who else deserves some credit and recognition?
I would like to shoutout M.L Billion from Las Vegas. I don’t know him personally but during Covid he would be on clubhouse every night talking about business and investing. What stuck out to me the most is when he talked about how to structure out a business properly. This was vital to me because growing up I never had the resources to start my own business. Most of my family worked their whole entire lives. Listening to him speak and being in a room of like minded people helped me and I definitely felt like a student. I would get out my note book and take pages of notes. Once I began to apply those things my business took off running. I am now a six figure earner. And I also brought my mother on this journey and she now has her own business as well.
Lastly an organization called the The Crown Act has inspired Embrace Beauty to solely focus on 4c type hair. The crown act is an organization put together to ensure protection against discrimination based on race-based hairstyles by extending statutory protection to hair texture and protective styles such as braids, locs, twists, and knots in the workplace and public schools. Embrace beauty has brought products to the market specifically made to enrich 4c hair and also has branded locs to like the world know that locs are beautiful , and they can be beautifully worn on any race.