We had the good fortune of connecting with Milan Modi and we’ve shared our conversation below.

Hi Milan, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?
The term “Upper Cervical” Chiropractic care can be a rather confusing one that I would love to attempt to clarify. Upper Cervical, to some, may refer to the female reproductive organ, however, to Chiropractors, we refer to the craniocervical junction (C0-C1-C2). The upper cervical (neck) portion of your spinal column is by far the most important region simply due to the complex network of blood supply, nerve supply, and the intricate articulation of the joints. Additionally, this region is a mobile region due to the lack of a spinal disc between C0-C1 and C1-C2. It is the absence of a disc that allows us to turn our head to a maximum of 90 degrees to the left and right.

While traditional Chiropractors can adjust the upper cervical spine, Upper Cervical specific Chiropractors are trained separately in one or more techniques. These techniques may include: Orthospinology Procedures, Atlas Orthogonal, Advanced Orthogonal, EPIC, Blair Upper Cervical, Knee-Chest, and more.

Upper Cervical Chiropractors see a wide variety of patients suffering from many complex health issues. In my office, I have seen people with facial pain, throat pain, chronic headaches, migraine, vertigo/dizziness, Meniere’s Disease, and then the common neck and low back pain. Our goal is objectively align the upper neck based upon proper imaging and ensure an optimally functioning nervous system. Upper Cervical specific care can be done by hand or instrumentation and there is never any popping, cracking, or twisting of the neck.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My office truly is one-of-a-kind in the East Cobb Marietta, Georgia region with the aspirations to expand. We offer advance, non-invasive services that pertain to the brain and spine. These services include: Upper Cervical specific spine care, RightEye eye-tracking training for brain imbalances, and Neurofeedback Therapy (BrainTrain Centers Inc). I am incredibly proud of how our clinic came to be because it was not like this in the beginning. However, as with an artist, your best work comes after many attempts and failures. For us, our vision came to be after a year of only practicing Upper Cervical Chiropractic care in a small, one room office.

My biggest piece of advice is to start small, but maintain a high-level of professionalism. I do not believe you need an extravagant 3,000 square feet office in order to offer your services. You also do not need a full set of staff and all the bells and whistles. Instead, in my opinion, it is smart to start your business by yourself, small, and efficient. Only after you gain momentum, you can use that momentum to propel you into doing bigger and greater things. For me, I started my Chiropractic practice in about a 100 square foot room that was located within another office. I still maintained a high-level of professionalism to make my patients feel safe and understood.

I want the world to know that you are your brand. You cannot fake being someone or something else because it is not sustainable and you will be doing a disservice to yourself and your customers/patients. It will also be draining. Your clients come to your establishment because of, you. If you are able to display your personality, your being – then you will have created a brand. My office is a reflection of who I am as a person; The office is calm and composed with a warm and welcoming feeling. It is not clutter or “busy” and you will most definitely leave feeling heard and understood.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
While I am still new to the Greater Atlanta region, I would definitely suggest checking out many breweries and restaurant establishments around here! There’s Sweetwater Brewing, Gate City, Horned Owl, Burnt Hickory, and more. There’s also many coffee shops such as: Rev Coffee, Apotheos, Dancing Goats, and Alma Coffee. Atlanta has a decent food scene as well, so if you’re into trying new foods – you’ll find that here as well. Duluth and Buford has amazing Korean food, so that is definitely a place to check out as well. For more of the touristy things, I would explore Piedmont and Westside Parks, the Coca-Cola factory and museum, and the Atlanta aquarium. The suburbs like Marietta, Roswell, Kennesaw, and Alpharetta also offer small community festivals and things to do year around. Atlanta is considered an “urban forest.” It is unlike Chicago or New York, so there is some driving to do!

Who else deserves some credit and recognition?
There are many people and mediums I would like to thank and I apologize if I’ve left anyone out. My success is a mixture of many things with the core being resiliency and hard-work. I’m a huge believer that success does not come from a “magic formula” or some course you paid $10,000 for. Success is found after doing 99% of things wrong. The last 1% will be what sticks. Until then, you have to filter out the bullshit, keep on trying, be ready to pivot, and do things that may make you feel uncomfortable.

I get a lot of my ideas from books and articles, which I later break down to understand the methods behind it. Unlike most businessmen and women, I currently do not have a mentor, however, I do understand the importance of one. Some of my favorite go-to’s are: books by Seth Godin and Michael Port, articles from Entrepreneur, Forbes, and Inc magazine, inspirational bits by Gary Vaynerchuk and others like him, and wide range of business-related podcasts.

Lastly, I want to thank my friends and family for their non-stop positive reinforcement. As an entrepreneur, it is very likely you will suffer bouts of depression and anxiety. It is without a doubt an emotional rollercoaster. As someone who has high-functioning anxiety, I often forget the steps I took to get to where I am today. I’ll admit I don’t give myself enough credit for my efforts, but I recognize that about myself. My friends and family definitely have an important place in my life and a huge part of my success is credited to them.

Website: www.mariettagachiropractor.com

Instagram: www.instagram.com/eastcobbuppercervical

Facebook: www.mariettagachiropractor.com/eastcobbuppercervicalspineclinics

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