We had the good fortune of connecting with Maegan Foisie and we’ve shared our conversation below.

Hi Maegan, we’d love to hear more about how you thought about starting your own business?
For once, I did not have a thought process to starting my own business. The pieces fell into place really well, actually. I was originally managing the marketing for the portfolio of a local business group, which was eventually earning me enough in extra dollars that it financially made sense for me to get my name registered with the town and officialize myself. With the new responsibility of needing to produce a profit, I knew I needed to diversify my portfolio so I would spend much of my time networking and finding more businesses to help.

It was still difficult, however, to navigate building my own business and learning the do’s and don’ts of it all. I’m still in that phase and always will be.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My goal for Boxie was to bridge the gap between business management and culture. There is often a disconnect between the two. Culture at the time was usually expressed through a well-planned Instagram feed with personal anecdotes. But now social can help influence many other areas of a businesses culture such as employee benefit packages, work environment trends, and community research. We are using it to create meaningful and impactful content.

The unique part about my business is that we focus very heavily on creative influence in everything we do. We are just as much about business as we are art. When I was the sole artist and manager, prioritizing business naturally became #1. I was fortunate to have developed a diverse client list to the point where I needed to involve other creators and/or writers. They help me fulfill the creative needs of the business. If I didn’t work mostly on the business side of things, I’d be spending more time committed to my own creative projects.

My biggest struggle has been navigating social media while “cancel culture”, politics, and war have all been festering online. We want to build bold and defined brands. We have always encouraged transparent expression of beliefs and values while remaining mindful of opposing voices. Everyone has an opinion these days, but I think I am beginning to learn that we can’t be shouting so loud that we drown each other out. Self-expression is human need but how can we determine what is a normal amount to do so on such a public platform? Are there more efficient ways to use these platforms that allow for honest discussion and exploration of ideas? That is where my mind has been drifting to lately.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Mystic is a popular tourist destination in Connecticut so fortunately there is a wide variety of things to do around here – especially if you come here in the summer. If you fish, this is definitely the place to find a pier to cast a line from. Fluke and sea bass are crazy in the summertime.

This area has some of the best water for shellfish, here in CT. One of my favorite things to do is to find a sand bar and go digging for clams and mussels. Combined with a trip to the farmers market, you could have a really delicious meal.

The food scene here is pretty centric to Mystic’s culture. You’ll see a lot of farm to table and chef/farm collaborations take place here which is a sign of good food. Downtown Mystic has many notable restaurants and bakeries. My favorites are Sift Bake Shop, The Mariner, or Oyster Club.

But to be honest, your best bet is ordering take out and finding a dock or outlook to eat by because the river at sunset is pretty dreamy. Stonington borough has some great views, and so does Bluff Point in Groton.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My extended family! They have been very helpful every step of the way.

Website: www.boxiect.com

Instagram: https://www.instagram.com/maeganfoisie/

Linkedin: https://www.linkedin.com/in/maegan-foisie-aa2591166/

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