We had the good fortune of connecting with Latrice Wilson and we’ve shared our conversation below.
Hi Latrice, what habits do you feel helped you succeed?
The main habit was making sure I place God first in my business because, without Him, I am not able to succeed. Once I got under alignment with God, He was able to direct me throughout the journey on where I needed to grow in other areas of my business. I haven’t always been successful throughout the journey, I’ve taken risks that almost broke my business but it comes with the territory.
A true entrepreneur doesn’t get into business for the money or anything. They discover that there’s something missing that people aren’t receiving so they solve that problem. Through that process, they learn to become teachable because we don’t know everything.
Being passionate about servicing my clients and helping them with their hair really shows throughout the appointments. The clients respect me, appreciate me, and trust me more which helps in the growth of the business.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
It brings great joy to know that every day I am always looking for ways to create experiences for my clients. I understand that most of my clients are mothers, entrepreneurs, working in corporate America, being a wife, and just wearing so many hats during the day; the last thing they want is to be stressed out at the hair salon right? I’ve been blessed to provide safe spaces for my clients to relax, forget about their responsibilities, and even be someone they can trust by talking about what’s going on in their lives or even giving advice.
My journey hasn’t been easy by no means, if someone says it is I promise there are some lies being told. Knowing that I can make a difference behind the chair and my faith in God have always been my motivation to keep going. Listening to my clients, good and bad feedback, has helped a lot. Yes, I understand hearing negative feedback from your clients or customers can be a hard pill to swallow but in order to grow, you have to accept it. You cannot please everyone in business but you can work towards improving yourself daily. A true business owner and leader is teachable and always finding ways not just to grow themselves but growing their business. That’s how you make true connections with your audience. Customers aren’t looking for the most perfect business to support, they looking for that company that left them with an experience that they can remember. My business motto has always been if I can at least make one client happy that’s at least two additional words of mouth clients you can gain.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
That’s a hard one! My best friend and I are both old ladies who can entertain ourselves with a good movie, lemon pepper mild wings, and some pizza. We definitely would have to go Downtown Grand Rapids for a rooftop dining experience at Mertens Rooftop than going site seeing while we’re down there. Take a few mini road trips to Chicago and Detroit for some random food experiences and retail therapy as always.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would have to give credit to my mother and pastor. They’ve been my support system throughout my journey of following my dreams. The endless prayers, helping through the stressful parts of the business, being my voice of reason, just being there whenever I need help or don’t have the answers.
Instagram: Business: @thehairtherapyexperience Personal: @latricelanae__
Facebook: Latrice Lanae Business: The Hair Therapy Experience
Jayla (straight hair client) No face client/ no name needed No face client/ no name needed No face client/ no name needed My product line coming soon Erica O., Brand Manager, Her Timeless Brand Me: Latrice Lanae’ Client : Qiana