We had the good fortune of connecting with Kebar Yodhhewawhe and we’ve shared our conversation below.
Hi Kebar, what’s the most important lesson your business/career has taught you?
I have learned so many lessons this year along, the most important I’d say is to get started with the idea and goal you have in your head. It doesn’t matter whether you have all the answers, experience, or pieces to make it happen; the only necessary thing you need is to make up your mind and start. When you delay on a goal, it does not get you any closer to reaching it. For so long, I wanted to start my own business and offer my social media marketing and video service. Still, I did not know the audience I wanted to target, how I’d set it up, or if I even had enough time during university. After my mom passed away in October of 2019, I decided that life is too short for making excuses and not going after what you want. By March of 2020, I had my business running, and I was learning by doing. Fast forward to today, and I have worked with a handful of clients and turned my idea into something real.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Of course, so my business came about because my field in university is marketing. I started college at 14, completed my bachelor’s and master’s in Internet Marketing, by the age of 19, I enrolled in my Ph.D. studies. I was overwhelmed and did what any millennial would do in their time of distress: I started a YouTube channel as a creative outlet where I produced skits, vlogs, and short films. I taught myself how to edit, shoot videos, and storytelling through watching tutorials and practicing; my creative outlet soon became a side hustle as I freelanced my skills of video editing and social media management to brands, agencies, and artists. I loved doing that kind of work and helping business owners, so I decided to use my ability, experience, and skills to create KB Marketing Media. My brand is different from others because I understand many areas of marketing, and I specialize in helping dermatologist and estheticians cultivate a brand that stands out in the crowd of other businesses online without spending so much time making content. All my efforts go into knowing the ins and outs of what makes skincare businesses successful online and what skincare consumers are attracted to in a brand. I’d say my proudest accomplishment is helping skincare business owners save 100 hours from having to spend their time on video content, ideas, and strategies by providing my service so they can focus on their area of excellence. I started my business in March of 2020, and I have been working fully in my biz for 4months now. The journey was not easy; it took a lot of late nights working, busy weekends, investing in coaches/training, and of course, putting in the work. I remember making my first sale online by selling my eBook, which was the proof that I needed that I was heading in the right direction. Often, I’d look at other entrepreneurs and business owners’ success, wondering what I was missing to get to their level of success. The answer is your business journey is unique and is not going to look like anyone else. It helped me keep my eyes on my goal and keep testing different methods of bringing in clients, attracting leads, getting strong impressions on content, etc. The biggest lessons I learned from my business journey are to collaborate first. Do not be afraid to slide in DMs, comments, and shoot your shot because the more eyes you get on your brand, the better chance you have at getting sales. Secondly, make sure you have a seamless process for a customer to do business with you quickly. Your website, checkout system, invoices, email marketing, content marketing, and freebies all need to be automated to get clients. Lastly, do not be afraid to invest in yourself and your business; the most significant investment I made was $3000 in coaching, and that money quickly paid itself off. Smart business owners know that their biggest asset is time, and if you can save time by delegating tasks or learning from someone that knows what they’re doing, you better take that offer. I want the world to know that KB Marketing Media is all about giving estheticians and dermatologist’ brands a face with a glow and creating a genuine connection with their audience so their brand is memorable. I do that by producing creative videos and strategies that capture the essence of what my client’s business stand for and sharing it across social media to attract their targeted audience.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I live in a small and growing part of Florida called Kissimmee near Orlando. The best spots to go when you want to have a good time outside of Disney and the theme parks is Old Town where you can see many small shops with unique merchandise, visit the fun spot attraction, bust a move at the nightclub, and indulge in the car shows. I also like hanging out at Margaritaville, which is like a 15-20min drive from Old Town. Margaritaville has a nice movie theater that I often go to with my boyfriend and siblings. They have different outlets to explore. I also love hanging out in downtown Kissimmee and Lakeland Park to enjoy the outdoor activities and nature.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to dedicate a shoutout to Cindy Bacchus-Needham; she has been a great mentor and support system to me in more ways than I can count. I met Cindy via Twitter, and even though we have never met up in person, she would help me with my Ph.D. dissertation (I currently have one class left to go), send unique gifts, support my business, and show up as a kind friend when I needed her most. I can’t vividly recall how Cindy came into my life, but she has had a tremendous impact on my life.