Meet Katrina Allen | Founder & CEO of 365 Decor

We had the good fortune of connecting with Katrina Allen and we’ve shared our conversation below.

Hi Katrina, how do you think about risk?
In my business, 365 Decor, the risk always comes with rewards! When you have a perspective that risk creates opportunity it will change the way you approach taking risk and making decisions for your business. Risk is an inherent aspect of decision-making, whether in personal life or professional endeavors. It involves assessing the uncertainty and potential consequences associated with different choices and actions. Risk can present both opportunities for growth and rewards, as well as challenges and negative outcomes.

I remember having the fear of just getting started in the beginning phases of my business. I was indecisive, I lacked confidence in my gift, and I wasn’t knowledgeable of the necessary steps to start a business. Once the world transitioned into the pandemic it forced me to step out of my comfort zone and create a space for the legacy, I envisioned for myself. At the time, I didn’t measure the extent of risk that I would be taking going into business. As I started to educate myself, I became more confident in the decisions I had to make and the growth that came with the challenges. Risk plays a crucial role in the success of a business, and it fosters innovation, growth, and adaptability.

In embarking on my entrepreneurial journey, I set ambitious goals intertwined with calculated risks. My first step was establishing my LLC, a pivotal decision laying the groundwork for my venture. Concurrently, I meticulously explored website platforms while fine-tuning my candle recipes, a process spanning eight months until I perfected a product desirable for our line. However, one of my proudest moments amidst this developmental phase was setting a launch date merely three months in advance. It was a bold move, initiating social media promotions and engaging potential customers for a product still in its developmental stages. Yet, my growing confidence in my craft propelled me forward. With unwavering determination, I committed to the launch date, despite encountering numerous unknown factors along the way. The risk proved fruitful; to date, our products have reached 17 states and counting. What began with a single candle has blossomed into a diverse product line comprising over 20 scents, wax melts, room sprays, and candle accessories. The risk always has rewards, don’t let fear stop you from executing God’s gift.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
365 Decor is a Curated + Created home decor brand with luxury lifestyle design. We love crafting scented candles, room sprays, and wax melts since we started in July 2020. What sets us apart is our unwavering commitment to using only the finest natural ingredients, ensuring that our products are free from toxins and harmful substances. Each creation is a testament to our dedication to quality, as we handcraft them in small batches with attention to detail. Our label designs are a work of art in themselves, reflecting our passion for aesthetics and innovation.

At 365 Decor, safety is paramount. Our jars undergo rigorous testing for heat resistance, providing our customers with peace of mind while they indulge in the luxurious ambiance our products create. Moreover, our eco-conscious approach extends to our wicks, which are crafted from biodegradable plant-based fibers with tightly knitted cores. This not only enhances the burning experience but also reflects our commitment to sustainability and environmental responsibility.

With an exquisite range of scents and designed products, 365 Decor invites you to embark on a journey of sensory delight and luxury, making every moment an occasion worth celebrating. We take pride in offering a diverse range of scents, from floral and fruity to woody and seasonal. Each fragrance is curated to evoke moments of joy, relaxation, and celebration, transforming any space into an oasis of sensory delight.

As passionate candle lovers ourselves, we understand the importance of exceptional customer service. From prompt responses to inquiries and seamless ordering processes, we are dedicated to providing you with an experience that exceeds your expectations.

Discover the unparalleled luxury of 365 Decor candles and elevate every moment into a celebration of sensory indulgence and exquisite craftsmanship.

How to know whether to keep going or give up?

Knowing whether to give up or keep going can be a challenging decision, and I believe it often depends on the specific situation and your personal circumstances. The way I make decisions in business is by examining the outcomes and accessing my decisions. This process can prove particularly demanding, as certain aspects of the business may have been cultivated over years, deeply ingrained within the vision presented to customers.

Despite the emotional attachment to these ideas, it becomes imperative to adopt a detached perspective when they no longer serve the interests of the business. While this transition can be difficult, it highlights the importance of decision-making fortified by emotional intelligence. Upon analyzing the options of keep going or giving up within the realm of business, my first thought always leans towards keep going. The resilience inherent in pressing forward, even amidst challenges, often yields greater long-term rewards. For me, every time I have given up, I always have those “what if” thoughts after deciding, followed-up by that weird in-between feeling of having to start over. As I reflect on the times that I decided to give up I realized the common theme of my finale decision is that I had self-doubt during that time and lacked the confidence in that situation.

Continuing forward in business offers a multitude of positive outcomes, each contributing to the overarching success and fulfillment of entrepreneurial endeavors. Firstly, persisting enables the accomplishment of incremental goals, fostering a sense of achievement and progress. Moreover, it affords the opportunity to recognize mistakes as valuable learning experiences, facilitating continuous improvement and refinement of one’s craft. With each obstacle overcome, confidence is bolstered, empowering entrepreneurs to navigate future challenges with greater assurance. Moreover, the journey of perseverance is filled with the pursuit of one’s “why” – the driving purpose behind the business – infusing actions with meaning and passion. Beyond individual aspirations, sustained effort in business lays the foundation for building a lasting legacy and cultivating generational wealth, thereby transcending personal success to leave a lasting impact on future generations. Thus, the decision to KEEP GOING amidst adversity not only reaps immediate benefits but also paves the way for enduring prosperity and fulfillment.

Who else deserves some credit and recognition?
As we reflect on our journey with 365 Decor, we are overwhelmed with gratitude for the unwavering support of our customers. With each purchase you’ve made, you’ve not only brought light and fragrance into your homes but also into our lives.

Today, we want to extend a special thank you to each and every one of you for being the driving force behind our passion for creating exceptional candles. Your loyalty and trust have fueled our dedication to crafting high-quality products that bring joy and comfort to your everyday moments.

As we look ahead, we are excited to continue this journey with you, our cherished customers. Your satisfaction and happiness remain at the forefront of everything we do, and we are committed to continually exceeding your expectations.

Website: www.my365decor.com

Instagram: @365decor

Twitter: @365decor

Facebook: www.facebook.com/my365decor

Youtube: www.youtube.com/365decor

Other: We cordially invite you to join us in person for any of our upcoming events in Atlanta, GA. Immerse yourself in the unparalleled ambiance of 365 Decor by visiting our website and clicking on the “Upcoming Events” tab to see where we are having a pop-up experience. Discover first hand the innovative designs and inspiring decor that define our brand. We look forward to welcoming you to an unforgettable experience that will captivate your senses and elevate your appreciation for exquisite craftsmanship.

Image Credits
First Photo Gloria Burgess Hands at Work Photography Product Photography Don Hansen Don Hansen Visuals