We had the good fortune of connecting with Jordyn Weaver and we’ve shared our conversation below.
Hi Jordyn, what do you attribute your success to?
The sole mission of Forefront is to bring Black brands to the ‘forefront’ of the world. Our success is fully dependent on the success of the Black businesses on our platform. Our goal is to help make Black brands and products become household names and supported all across the globe. When people come on our social-shopping app, they’ll be able to search, shop, & share all things Black-owned with an all new shopping experience – with their friends. We’re giving Black brands a new and easier way to be discovered online by allowing users to share favorite product & brand recommendations to their friends & followers. No algorithms, no constant posting, simply just sharing products and reviews with friends.
What should our readers know about your business?
Forefront is a social shopping app that lets you search, shop, & share Black products online. We’re creating a new lane for ‘buying black’ by leveraging social networking for user to spread the word about their favorite products on the market. We’re different from other marketplaces for Black businesses because… we’re not a marketplace. We are a social shopping app that lets you follow your friends and top brands and stay updated on your favorite products.
It’s been a long journey getting to market. I had a huge vision for Forefront that involved tech, but I had no tech experience. I began participating in startup programs such as Techstars and Future Founders when I learned how to build a successful & scalable company that solved a real problem, uniquely. I love these communities because the peer-to-peer communities are sometimes where you get the most value. I learned about a no code platform to build out the first version of our shopping app. I’m in a lot better position, and feel a lot more confident & prepared on my journey now that I’m seeing my vision come to fruition.
I know that Forefront will impact Black businesses all across the world, helping them generate the revenue to build global brands.
I went to an HBCU (NCCU) 5 minutes away from the historic Black Wall Street in Durham, NC. There is no coincidence here that I’m building a tech company, Forefront, to recreate Black Wall Street in a new, social, & innovative way. It feels like my divine purpose… to bring Black businesses to the ‘forefront’ of the world. So that’s what I’m going to do!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Of course, if you’re hanging with me you know I will always suggest a Black-owned business! My favorites are Slutty Vegan – an Atlanta staple that you MUST try before you leave Atlanta. We’ll go to Slutty Vegan first, then hit the Trap Museum (for the culture). After the museum, it’s time for drinks and more to eat so, might as well hit up Bar Vegan (same owner as Slutty Vegan). Saturday, we can hit up Little 5 Points and all the unique shops and thrift stores. For lunch we’d hit up Ponce City Market to shop & eat! Another place to go in Ponce City is The Village Market.
Pretty much, if it’s up to me where going somewhere with good drinks, good food (pescatarian or vegan), and of course, Black-owned!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have a list of people to recognize and express gratitude from my support system at my HBCU, North Carolina Central University (NCCU) – where this idea originated – they know who they are. Also all the mentors and supporters from UC Irvine, Techstars, HBCUvc, Zane Access amongst other programs who have helped propel me and my vision forward.
But if I have to get specific – I’d give a shout out to Josh Weaver (my brother) and Stephon Coleman (cousin) for believing in me enough to be the first investors in Forefront. Also, to Mike & Desiree’ for also seeing the vision in Forefront and becoming our first two additional team members of Forefront. They’re amazing and always bringing value to help us get to the next level!
Blue suit – @kamariaxashaphotography “support is a verb” – Owned by me, taken on my phone, but in “The Village Market in Ponce City Market” App photo – designed and owned by Forefront ATL HBCU@SXSW – owned by me