We had the good fortune of connecting with Jordan Parker and we’ve shared our conversation below.

Hi Jordan, do you have some perspective or insight you can share with us on the question of when someone should give up versus when they should keep going?
There will always be those times in life, especially as an entrepreneur, where things will seem really grim. Your sales might be low, your engagement might be low, BUT that isn’t the time to give up. In fact, I don’t think that there’s a time that anybody should really “give up”, especially if you’re pursuing something that gives you a sense of purpose and joy. I think that when you get to your lowest point, and you feel like throwing in the towel, that’s the perfect opportunity to refocus (and possibly rebrand). Remember, as an entrepreneur you’re going to make mistakes. Those mistakes may cost you BIG TIME. But, the only time you fail is when you give up on your vision, and subsequently yourself.

Alright, so let’s move onto what keeps you busy professionally?
I specialize in making crochet pieces. Even though I’ve been crocheting since I was 8 years old, crochet and knitwear has become very popular within the past few years. I think what’s sets me apart is consistency and quality of my work, as well as my ability to foster a sense of community around my pieces. I’ve been told by my clients that my pieces have been one of the most prominent conversation starters when they walk into a room, and please believe that there is a story behind every piece. That’s because I really take the time to look at my client’s personalities and personal styles when I’m working with them. These pieces truly are wearable art that can last a lifetime and I take great pride in that. I’m not exactly where I want to be yet, but getting to where I am today wasn’t easy. Don’t get me wrong, it wasn’t necessarily hard either. I’ve truly enjoyed every hill and every valley in my journey thus far and I’m forever grateful for the opportunity to learn and grow creatively and entrepreneurially through PARKR.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I always recommend Little Five Points to my friends, especially in the Spring/Summer. It’s just a fun, cozy place to people-watch and shop. Piedmont Park, Botanical Gardens, Stone Mountain Park, and Amicalola Falls are great places to go when you want to go for to get some air. If you’re Black, and only if you’re Black, I’d suggest you go to the West End and patronize some of the many Black owned businesses in the area. There’s a lot of Black history and culture in that area that will remain untapped until the area is gentrified. (god forbid). As for restaurants/food, my favorite places are Tassili’s Raw Reality in the West End, Madras Mantra in Decatur, Sevenanda Natural Foods Market and Zestos (only for ice cream lol) in Little Five Points, La Tapatia off Moreland Ave., and Jinya in Buckhead.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would first like to give a shoutout to my homegirls and all of my friends. When I tell you they keep me grounded, I mean that. They’ve shown up for me and my brand in the 90 degree weather in the middle of the summer, in my cramped little bedroom, and any other random place that I’ve asked them to shoot. Knowing that they believe in me and my vision to push themselves out of their comfort zone keeps me motivated and I cannot thank them enough. So, shoutout to the Dream Team. I love y’all. Finally, I would be remiss if I neglected to honor and acknowledge the women that came before me. I say this all the time, but PARKR is more than a brand, it’s more than knitwear. PARKR is the continuation and manifestation of a legacy of women that made something out of nothing. So, shoutout to TeMika, LaVerne, and Rubina. I hope I’ve made y’all proud.

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