We had the good fortune of connecting with Jasmine Young and we’ve shared our conversation below.
Hi Jasmine, we’d love to hear more about how you thought about starting your own business?
I came from a home where my parents taught me by example that financial literacy is the key to living a financially healthy and free life. My parents worked hard, consistently strived to learn as much as they could about the things they didn’t know related to financial literacy, and held each other accountable for the household’s finances and their spending habits. As a result, it appeared to many of my classmates, some of which stated, that I was being “fed with a silver spoon.” However, I realized this perception only existed because many around me were experiencing a life of adversity and poverty, and it was their experience that birthed the perception that anyone who did not appear to be experiencing life as they were were, in fact, being “fed with a silver spoon.” Although initially infuriated by the perception, I chose to use it as my motivation to feed my community and all those I encounter with this same silver spoon – the silver spoon of hard work, education, and accountability that I was fed by my parents. I used what was meant to be a negative connotation to fuel my desire to become a certified public accountant. That desire manifested into Southern Tax Preparation & Services.
Alright, so let’s move onto what keeps you busy professionally?
What sets me and my firm apart from other CPAs and firms is that my firm does not have clients. We have family members. What I’ve learned in my 7 years in business is that a lot of accountants/CPAs/firms are neglecting to build the personal relationship with those for whom they work. I actually take time to get to know those who retain us and give them an opportunity to know me to create a welcoming atmosphere so that they trust me to lead them in the way that they should go as it relates to their finances. I don’t just push reports and numbers on them; we take the time to explain what the numbers and the reports mean and why they matter. In this way, while we are providing services, we are also building the confidence of our family members to empower them to make the financial decisions necessary to build and establish generational wealth. It was easy to incorporate this familial culture into my firm because in my personal life, I’m very family oriented. I love to host, cook, and make people feel welcome. Therefore, it was easy to bring my Southern Belle spirit of hospitality into my firm and extend the same hospitality to all those we encounter at Southern Tax. What I want the world to know is you don’t have to change who you are to be successful; being your authentic self is what draws people to you. After all, people don’t buy products and services – they buy you!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My favorite spot to hangout is Blu Cantina on Camp Creek Parkway! We would head there on a Saturday night between 9 and 10pm, order a hookah manufactured by hookah vendors in Atlanta, Hookah Boyz Movement, eat sweet chili lime wings with hennessy margaritas made by Stephany or Kristi, my favorite bartenders there, and sing to the top of our lungs to the old school R&B jamz the DJ plays around 1-2am! Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to dedicate my shoutout to my parents. If it wasn’t for them providing me with the foundation and example of what it looks like to be financially literate and build generational wealth, I would not be able to do what I do. So because of them, I’m able to use what I do to make them proud, and, although I could never pay them back for all they instilled in me and did for me, I have and will continue to use the fruits of my labor to give them the world every chance I get.
All images by Chris J Yancy