We had the good fortune of connecting with Jalen Simmons and we’ve shared our conversation below.
Hi Jalen, we’d love to hear about how you approach risk and risk-taking
Risk taking makes my life worth wild. I wouldn’t have a business if I didn’t take risk. I started off with a small handheld camera filming a High School basketball game on the baseline with no other camera man in sight. I did it for the love of the game, the love of the players, the impact it had on players recruitment to get to the collegiate level as coaches and scouts took more recognition of my content. Risk is everything, when I’m not taking risk I’m not myself. I like stepping outside the box and finding ways to help bring exposure to people who need it. I took a risk going into Real Estate, Commercials, Comedy, and Event Management with a new outlet brand called The Evaluation. Risk is essential as an entrepreneur and is seen as a lifestyle more than the term entrepreneur to me.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
What sets me apart from others is my network and my vision. I always think outside of the box with everything I do. Every concept or project leads into another. I also have played basketball all the way through my Collegiate career, which allows me to look at the game as a player and a creator. I also personally know all my clients on a first term basis to understand where they come from and how to produce their content. I am excited about a new Sport Event outlet I created with my team called “The Evaluation”. I got to where I am today because of hard work, patience, passion, and sacrifice. Nothing worth wild comes easy, everything I had to overcome was mental. When beginning in the realm of Video Production there is not so much an end goal or a consistent income as revenue is based upon each project. I learned that patience is a key factor if you want to be a professional in this space. It takes a vision, a drive, a determination, and an ability to take a lot of dirt as you learn the ends and outs of the business. I want people to know that you can make your dreams come true if you block out the noise and plan accordingly to exactly what you want.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We would go out to Juicy Crab, check out an Atlanta Hawks Game and probably go to The Battery and have drinks and hang out.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to Shoutout my Mother Sadiqua for supporting my goals and allowing me to establish my business, My Father for providing the resources and networking to build a foundation into the world of basketball, My Brother for sparking the idea of creating JMixtape Productions and providing valuable content and support from every aspect. My Mentors Brian Richey for investing into the Companies first camera. My Mentor Keith “Street Lotto” Smith and Owner of OOOG Brand for providing great advice and an outlet outside of sports. Bobby Bonafyde Owner of Bonafyde Productions, for helping me build as a brand and always networking to bring our visions to life. I also want to thank J.Ellis Owner of Laughing Gas for always producing our Merchandise and also the whole entire Georgia High School Basketball Community for allowing me to be a platform for athletes to gain exposure and get to the Collegiate Level and Pro Level.
Chris Castello and Upward Media