Meet Jaime Cooper | Co-Founder

We had the good fortune of connecting with Jaime Cooper and we’ve shared our conversation below.

Hi Jaime, what role has risk played in your life or career?
I look at risk like an opportunity – an opportunity to understand yourself, your customer or your business better. People tend to associate risk with fear, which can scare people from trying something new. When you take a risk (opportunity), and it doesn’t workout the way you envisioned it to, your mindset has to be – this risk (opportunity) will work the next time. We have to normalize taking risks, instead of being fearful of them.

Risk led me to D.R.E.A.M. It took me joining an industry I knew nothing about (pet food), discovering there was opportunity for black representation and ultimateily reaching out to Paul (my business partner) about launching D.R.E.A.M.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
It has been an interesting and fun ride to say the least. We were able to build a business during a pandemic. One positive from the pandemic is that is gave us time to really focus in on what we were trying to build because the distractions were limited.

Half the battle is starting, but we truly wouldn’t know half of what we know now if we hadn’t. One thing we learned quickly is that our actual customer was not who we thought it would be. Using Analytics from our Marketing we were able to quickly pivot – which has been key to our growth.

We also learned the importance of supply chain – we had an incident where our packaging was mislabeled. Lucky for us, it happened in our first month and we were able to quickly work with our supplier to fix the error.

We’ve learned there will always be issues and things that come up – identifying them quickly has been key but also giving yourself a break and reminding yourself things are not as bad as you may think they are.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My wife, I would not be able to see this opportunity through without her. She is the secret weapon to our success.

Website: Dreampetco.com

Instagram: dreampetco

Twitter: dreampetco

Facebook: https://www.facebook.com/dreampetco/

Image Credits
Jaime Cooper