We had the good fortune of connecting with Dr. Jada Moore-Ruffin MD FAAFP ABOM-BC and we’ve shared our conversation below.

Hi Dr. Jada, have you ever found yourself in a spot where you had to decide whether to give up or keep going? How did you make the choice?
Knowing whether to keep up or give up is every entrepreneur’s dilemma at some point along the journey. That is one of those questions that keep you up at night. I’ve certainly contemplated that query on several occasions. In my view, that deliberation has four questions in one: 1- Do I have the stamina to keep up? 2- Do I have the resources to keep up? 3- Do I have the knowledge to keep up? 4- Do I have the motivation to keep up? You may find that you ask yourself at least one of these questions several times a month, several times a week and in some situations several times a day whether consciously or subconsciously. However, I don’t think we seriously sit down and ask all of the questions at once and create what would be a “Can I keep (this) up” strategy vs a “Should I keep (this) up” discovery session. The clear alternative to not keeping up is giving up, a place where almost every entrepreneur has found themselves negotiating while staring at a bunch of broken numbers, or stack of unsold products or unpaid bills in the wee hours of the night. This is one of the most humbling yet defining moments of one’s life no matter what the answer turns out to be. In my experience, I had to answer these questions over and over again. When nothing made sense on paper, the answer was yes I have the stamina to keep up. So, I did. When I was exhausted beyond belief, the answer was yes I have the knowledge to keep up. So, I did. When I was completely convinced I didn’t have enough money to make payroll, I had the motivation to keep up. So, I did. Each of those instances was a chance to dig deeper and find a way. My creativity, my voice, my pride, my determination all had to adjust in order to keep up. And they did. I often wonder what would have happened if I had answered “no” to all four questions at any given time. I don’t know. But I chose to keep up. And I’m glad I did.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
REAL Weight Loss + Wellness is an emerging leader in the health and wellness industry focusing on non-surgical medically guided weight loss and weight management in a multidisciplinary, comprehensive, and holistic model of service delivery. Most people don’t know that the business name, REAL is an acronym that stands for Renew. Empower. Achieve. Live. It reflects our promise to our patients and clients. The program is developed by a Specialist in the field of Obesity Medicine who has spent over two decades studying, treating, and teaching about weight loss from not only the physical aspect but also at the psycho-social-emotional levels which are almost always either impacted or influenced by the weight problem. I’m most proud of the success our client’s experience, especially when they had given up and come to us for help at their lowest points with little to no hope. Seeing them experience success, control their health, come off of long term medications, restoring self-confidence and self-love, becoming active with their kids for the first time, traveling, standing in the front for a full body photo is truly exciting- every single time! It never gets old.

Who else deserves some credit and recognition?
I dedicate this shoutout to my husband and kids. They’re the ones who sacrifice the most on this journey.

How did I get to where I am today business-wise?
Whew! Lots of praying, coaching, studying, networking, and refining our processes over and over again. The support of friends and family was and still is priceless! Was it easy? Starting a brand new medical specialty company solo, with a bit of seed capital, no clients, and without accepting insurance for payment was far from easy.  I kept learning and focusing on how to learn to think like a business owner and not a doctor. That was a lot of reprogramming. I knew I was never going to unlearn what I knew as a medical professional, but I needed to learn how to establish a solid business on a sustainable foundation.

Website: startwithreal.com
Instagram: @drjadamd
Linkedin: https://www.linkedin.com/in/drjadamd/
Twitter: https://twitter.com/DrJadaMD
Facebook: https://www.facebook.com/drjadatherealmd

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