We had the good fortune of connecting with Darshun Kendrick and we’ve shared our conversation below.
Hi Darshun, how did you come up with the idea for your business?
My law firm, Kendrick Advisory and Advocacy Group (KAAG’s), LLC, is not a new business in the sense that it has disrupted an industry with technology or its an entirely new concept. But what is new about it is that is is reaching an underserved market in a way that’s easier to access, understand and afford: corporate securities legal services for founders of color and women founders. Therefore, we are the premier corporate law firm & investment advisory firm (GA) providing strategic legal and business advice, particularly to black & women founders, which includes capital raising compliance and strategies, AND developing investment strategies for individuals and organizations to reach their financial goals. Normally, in order to access competent and comprehensive legal services when a company is raising capital you have to go to a large law firm that is either too expensive or not willing to take on smaller clients. I noticed that many women owned and black founders were being left out of the ability to have competent legal counsel to guide them through the capital raising process and provide other support needed in the early or growing stages of a company. So I decided to start KAAG to plug this gap in the market with my specialized skillset and a passion for building black wealth through entrpreneurship and investing. As a matter of fact, KAAG’s mission statement is to “provide everyone access to capital markets”. And we do this through a variety of ways.
What should our readers know about your business?
I have always been a person that looks for opportunities in the midst of chaos—that’s where you find the best opportunities actually. So my firm saw there was a gap in the market between everyday, not wealthy investors and private market opportunities. Usually to get in on deals you have to be wealthy most times for compliance purposes or you have to know someone who knows someone who knows someone to get into a private investment club. So I decided to bring private market opportunities to the masses (did you know most millionaires make their wealth in PRIVATE markets, not PUBLIC markets like the stock exchange?) This year I launched “iclub” through my firm which is a FREE service where I connect everyday investors with private market opportunities. It’s free for companies to join and free for investors to join. Investors only pay a small fee to participate in a one on one presenting opportunity from the presenting company. We provide best practices for the investors and companies and do the logistical and set up work for the best experience between the investor and the company. We are still new but what I learned along the way is that there is still more to go to educate people about what private market opportunities can do for their investment portfolio while warning them about the unique risks of private market investments. We have had 1 presentation so far with 2 more lined up. I hope we grow to become a clearinghouse for women and black founders to help them raise their seed or even series A round of financing.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am biased. I am an elected official so of course I would take them to places near where I represent of DeKalb County and Gwinnett County. I would definately take them for some shopping at Stonecrest Mall and then lunch at either Arizona’s or this Thai place in the city of Snellville. Then head on over to Top Golf in Duluth and some Korean bar b que around the corner. I am more a home person so probably Ubereats Nancy’s pizza and watch something on Netflix honestly—or dance to Outkast, Monica, Goodie Mob and everyone else from Atlanta.
Who else deserves some credit and recognition?
I am a lifelong learner (I do have 4 degrees, 2 certifications and 2 licenses) so I am constantly reading good financial, historical and self help books. But the reason that I am a servant leader and lifelong learner is because of my parents, both of who are entrepreneurs. My dad taught me the value of hard work and helping others by giving them a second..third and even fourth chance. He is the hardest working person I know and excudes entrepreneurship and dedication. My mom taught me to never stop learning and always to be a better person that I was yesterday. I get the belief that I am superwoman from her. She surrounded me with unconditional support and love growing up and now I believe that I can do anything I put my mind to.
Other: I blog as well- www.DarshunSpeaks.com