We had the good fortune of connecting with Ashley Soul and we’ve shared our conversation below.
Hi Ashley, can you walk us through the thought-process of starting your business?
My thought process behind starting my own business was related to the love that I have for being a music producer. My music production journey started in 2016. At the time, I wanted to do something music related, but singing or rapping did not catch my attention as much as making beats did. Years later, here I am still fully committed to being a producer and it is second nature to me. I have fun making beats and decided to turn my hobby into a business. The reason I have not given up is because, when I started producing, my mindset was not strictly about money. The more I noticed people enjoyed listening to my beats and using them, the more it encouraged me to keep it going and profit off my beats.
Alright, so let’s move onto what keeps you busy professionally?
Early on in my career, I started making R&B beats and eventually merged into creating Hip Hop, Drill, Hyperpop, and Neo Soul beats. I’m mostly proud of certain accomplishments like being apart of “BeatStars top 10 female producers to know”. I’ve also been interviewed by Sidney Peralta from BeatStars which was another huge opportunity. It took a lot of consistency to be where I am today as a music producer. I had to brand myself and use social media to share my beats. In my opinion, being a female music producer is impressive. Some lessons I’ve learned along the way to be patient, brand myself better on social media, looking for producers to collab with, and take advantage of opportunities whether they are small or big. I want the world know about my brand and I want to encourage women to continue producing.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am from Maryland and there are some beautiful places to visit but if a friend comes to the area for a trip, I will take them to D.C. Most of my friends are adventurous individuals and are into aesthetics, arts, culture, and love to do outdoor activities. Some bars and restaurants I will take them to are CUT Above, El Techo, The Wharf, Lost Society, and Washington Harbour are nice places to visit. I would visit museums like Artechouse, National Museum of African American History, and The Hirshorn Museum. There are tons of high-end stores at City Center D.C so going shopping will be a part of their trip. Sometimes concerts are hosted in The Capital One Arena and The Fillmore.
Who else deserves some credit and recognition?
I would like to give a shoutout to 301 Ace for recommending me to be featured on Shoutout Atlanta. He is an artist and a producer that taught me some techniques like mixing and sampling. I also want to give a shoutout to the producer community on YouTube. Busy works beats and Curtis King Tv are producers who have helped me along the way. They make tutorials on how to use certain VSTs, plug-ins, mix and mastering techniques etc. Dj Pain is another producer I learn from. He dives into the music business and shares information about placements, royalties, marketing strategies etc. Also, shoutout to BeatStars, Cammy Tabb, and Sidney Peralta, they have created great opportunities for me and continue to be a part of my career.