We had the good fortune of connecting with Anthony / Destiney Ivery / Gary and we’ve shared our conversation below.
Hi Anthony / Destiney, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
We came up with the idea to start a digital marketing agency when the tech. field became a passion for us as a couple. While Anthony was in the process of earning a computer science degree and Destiney was freelancing as a web and graphics designer, the power of leveraging technology to create generational wealth became a constant topic in our home. We knew that as we worked toward marriage, we wanted to start a legacy that would impact our families for generations to come. We are from a small city (Dayton, Ohio) where technological resources and tech. focused education is limited, which often stifles the great ideas that are born in our hometown. We decided to name it BlueCheck Marketing Studio because as we gained freelance clientele, it seemed that a common business goal for our clients was online verification which is indicated by a blue check-mark on social media. We believe that with access to professional digital marketing services at an affordable rate, startup owners can present their business to customers or clients in a way that allows them to have a fair chance at competing with larger verified brands.
What should our readers know about your business?
BlueCheck Marketing Studio is a one-stop shop for startups, entrepreneurs, and non-profits who need to enhance their brand’s online presence. We stand out by offering front and back-end services for a full-stack approach to defining your brand’s identity. Our services include web design and development, graphic design, SEO and digital marketing, social media optimization, copywriting, video editing, mobile app development, and more.
The journey to creating a sustainable business model for BlueCheck was not easy but it was fun! In the beginning, we faced issues with client retention but we overcame this by growing our skills so that we’d have more to offer our customers. We took classes, hired coaches, and skipped social events to stay home and focus on giving our one-time clients a reason to come back. From this experience, we learned that it’s important to study sales patterns and offer complementary services. The phrase “digital marketing agency” can be very vague which was intimidating in the beginning because we weren’t sure what to offer our clients and what was out of our league. Today we are confident in our service offerings and have maintained excellent client retention rates because we study our customers and their needs.
We want the world to know that BlueCheck Marketing Studio is dedicated to helping people unlock financial freedom through business ownership. We believe that even the smallest businesses can establish a major online presence with the right digital marketing team in place. We see our clients as real people with real stories and we handle each project with market-based research in mind. Our clients have been mothers, fathers, children, pastors, writers, creators, professionals, entertainers, and many other individuals who just need a chance to execute their business ideas in a professional way. We see you and we are here to help you turn your ideas into verified brands.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Atlanta has so much amazing food and art to offer! We recommend trying the local options like food truck parks, farmer’s markets, festivals, and food halls for an authentic experience of what’s most delicious in this city. We enjoy trying home-cooked meals from different countries, and Atlanta is the perfect place to find authentic recipes from family-owned establishments. You’ll often find us riding scooters on the beltline and enjoying all of the outdoor art. It’s so cool when we discover new pieces that weren’t there on our last visit, we find new work every time! Local art shows and galleries are so intimate in Atlanta and can often become networking events. We LOVE concerts and nature, so anything outdoors with live music is our kind of hangout. Day parties are also a major favorite for us because since our business hours are unconventional, it’s always great to close the computers and go party during the afternoon with enough time to get back to work afterward.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Shout out to our parents for encouraging us to be present and enjoy life as we build this business to its full potential while planning our upcoming wedding. As a unit, we both have a tendency to become hyper-focused on our goals and we are super grateful for parents who remind us to stop and take it all in. Shout out to Anthony for putting a ring on it and to Destiney for saying YES!!! There’s no better business partner than your life partner, and after almost 10 years together and 4 years in business we are over-the-moon excited about the joy this next chapter will bring. Last but never least: Shout out to our hometown Dayton, Ohio for continuously supporting and promoting our brand. 937 STAND UP!!!
All of the images provided are created by BlueCheck Marketing Studio.