We had the good fortune of connecting with Alisha Filmore and we’ve shared our conversation below.
Hi Alisha, how has your work-life balance changed over time?
Trying to create a work-life balance is a conundrum that will make you feel like you’re never doing enough. I instead rely heavily on scheduling things out. Working a few weeks ahead of schedule will keep you from providing poor quality, yet takes the time pressure off of you. Also, some projects are considered ‘4th quarter’ moments, and I know going into it that there will be early mornings, late evenings, and limited social interaction. But just like sports, I know the 4th quarter will only last so long and full recovery will follow. Sacrifice is necessary, but I’ve learned not to try and run on an empty cup.
Alright, so let’s move onto what keeps you busy professionally?
My career as a fitness professional started as a professional athlete, Women’s Basketball. I was in need of a trainer, and after searching online options, since I was currently living in the Czech Republic, I decided to study myself and become certified.
Upon arriving back in the states I decided to take the traditional route and start training at a gym, and there I grew tremendously but something about the pay structure didn’t sit right with me – I believe I made around 20-30% of what the client was charged. Despite not knowing I had an entrepreneurial mindset at the time, I did know I ultimately wanted to work in college athletics and still train.
Fast forward a few years, I received my MBA and was moving to start my first real job out of school. I started my fitness page due to a misogynistic man who felt that my love for fitness didn’t have a place on my personal page due to my line of work, but despite his need for growth I actually thank him for pushing me to launch the name Filmore Fit.
From there much of my clientele came from word of mouth or immediate friends, and as any trainer knows, retention can be tough when you are teaching a lifestyle change and others want quick fixes. Regardless of how tough or frustrating it became, I knew that I wanted to stick to my beliefs and from there I was able to attract the clients that truly needed me.
Trying to chase money will have you unfulfilled and on a hamster wheel, whereas purpose will fuel you daily. I know I was put here to enrich the lives of others and truly help them develop into their best selves, and I refuse to stray from that.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Monday- Grab a scooter and explore the murals downtown and stop by Green Acre’s Cafe
Tuesday- Hang out with the girl on the rooftop at The Hive and maybe play some duckpin bowling
Wednesday- Food tuck social
Thursday- Head to a Baron’s game after grabbing a quick bite at Tortuga’s
Friday- Go out to Safe Room for drinks in a cute location
Saturday- Oak Mountain for hiking, kayaking, horseback riding, and a picnic
Sunday- Brunch at Trattoria Zaza The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My older brother, Walter. He has supported me in my journey as a trainer completely, from coming to my boot camps to taking part in my photoshoots to sending me new ideas to incorporate. He has been amazing and I don’t know if I could have done it without him.