We had the good fortune of connecting with Alene Paulk and we’ve shared our conversation below.

Hi Alene, what principle do you value most?
Love and integrity are principles that matter most to me. I firmly believe that when we build our lives on the foundation of love and within the framework of integrity, we will thrive. Whenever I find myself responding negatively to something, be that concern, anxiety, fear or anything else, and I weigh those matters against love, it usually ends up resolving itself or I arrive at a place of peace and confidence. I also never have to be ashamed nor paranoid about anything I do, because it’s done with integrity. It’s so liberating and incredibly self-assuring. You need something to plant your feet on, something to ground you, especially if you’re an entrepreneur. Love and integrity have been that for me.

Let’s talk shop? Tell us more about your career, what can you share with our community?
Cake artistry has been surprisingly fulfilling. It takes the term mixed-media to another level for me because artwork is usually engaged with sight, touch, and sound. I get to also add taste as a component to my artistry. I’m most excited by finding ways to create a cohesive piece engaging all of those senses. When a client remarks about something they didn’t expect with something I’ve made, it makes me smile. I got where I am professionally by being resilient. At times it’s been tough to persevere. The only thing that’s kept me motivated to press forward is my faith. God will always have my back. Along the way I’ve learned that flexibility is a requirement if you don’t want to always learn things the hard way. I can’t tell you how many times I made challenges harder or my process more labored because I refused to yield my expectations. The moment I surrender my will and intentions, my load is lighter, the goal becomes attainable, and I become energized. I can refocus on what my mission is and create something to support it. Take my newest venture, SWEETish, for an example. I had a totally different business model, had invested resources and was literally launching when COVID-19 brought it all to a screeching halt. I was totally stressed and discouraged. I had to realize that what was happening was largely beyond my control; however, I wasn’t powerless. I pivoted my business into what it’s growing into today: a virtual stash shop of seasonally curated artisan goods. When it’s all said and done, I hope the world sees my brand as an extension of my story. I hope it’s clear that I paused to reflect, to appreciate life’s moments (good or bad). I hope others do the same, and let their moments wash over, them and inspire us all to create more of them.

Any great local spots you’d like to shoutout?
If I wanted to shows someone a good time here in Atlanta, we’d definitely have to hop around. We’d start the day by grabbing a cup of coffee at Gilly Brew bar to hold us over until we hit up Le Petite Marche for brunch. Next, we’d head over to Moods Music to checkout vinyls and chop it up over our top 5’s. Then we’d hop over to Ponce City Market to chill on the rooftop while we debated about copping a new outfit for the concert later at The Roxy. After settling on the need for new drip, we’d go to Pink Sky Boutique in Glenwood Park and pickup something especially fly. Our pre-concert dinner reservations at Simons would be set, and we’d meet some other folks prior for wine-tasting at Purple Corkscrew in Avondale Estates. After having and amazing time at the concert, we’d surely be hungry again and grab some wings from JR Crickets in Midtown to top off a fun time in the city.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to shoutout my village. My f(r)amily has enduring support of me, and they’re always challenging me. Their understanding of me blesses me with the absolute best support I can receive. When I find myself in a difficult spot, they won’t let me be mediocre, dissuaded, uninspired, nor without affirmation. I know they love me because they’ve invested in me, and continue to do so. My husband, children, parents, mentors, and squad are real ones, second to none. After God, I hope I make them proud and feel honored.

Website: www.sweetish.shop, www.zuckerie.com
Instagram: @sweetishstashop, @zuckeriecakes
Facebook: SWEETishStashShop, Zuckerie Confections

Image Credits
Slyview Photo