It takes a lot more than an idea to build a business, but there can’t be a business without the idea. So we asked folks who’ve built wonderful businesses to tell us about how they came up with the idea in the first place.

Kaitlyn Shattuck | Covington, GA Photographer

Five years ago I quite my full time job to stay home with my son. It was the best decision I made. I still wanted to work but, be my own boss. I decided after a year being a stay at home mom, I wanted to earn some extra money. I decided to start my photography business. I loved taking pictures of my son. Loved taking pictures before getting pregnant just never thought about going into photography until a year after having him. Last year I decided to go full time in my photography business. This year makes four years and I can’t wait for many more. Love it! Read more>>

Robin Williams-Jones | Founder

My Sista Shea journey started with our mother Robin who suffers with dermatitis. After trying several hair care products that didn’t work and contained ingredients that were way too harsh she decided to create our own. Read more>>

Lucky Church | Global Liaison/Relationship Navigator

The idea to start my company actually started after I left my band. We had a long great run but I was ready for something new and I felt as if we weren’t growing as a unit and it was time to move on. Thats when I realized I acquired unique skills from years of trial an error working magic behind the scenes for my band. I booked our shows, I made sure we got paid, I created the flyers, I promoted the shows, I sold tickets door to door and anything else my band needed at any given moment. Read more>>

Tiffany Moment | Ceo /Founder Worthy In God

Worthy In God was created to understand who you are in Christ. I have always written in my plans to God that I wanted a clothing company. Just didn’t know the name and exact detail of what that would be. In 2020 I was furloughed from my job due to a COVID layoff. During that time I had my up and downs trying to understand my purpose in God. During that season of my life, God and I went on many prayer walks. I kept seeing the word worthy or something in that manner multiple times during the week. Read more>>

Ashlee L. Lewis | Attorney, Vegan Chef, and CEO of Naked Soul Cooking

I’ve always been fairly health-conscious; I watched as my extended family was plagued by nutrition-related illnesses and I myself was diagnosed with high cholesterol as a child because my diet consisted of fried southern foods and fast foods. I’m convinced I’m still traumatized from it; after having my son, I was even more conscious of making healthy choices. Read more>>

Martina’ Franklin | Girls Who Bike Inc. Founder and President

During the pandemic we were all stuck inside and being outside was the only escape. I began riding bikes with my friends and it became a hobby for me. One day I was talking about creating a group for women to ride and stay active. one month later Girls Who Bike was born. Read more>>

Jeneive aka (Dazzle) Pinnock | Celebrity Stylist

My journey began in my 30’s when I was pursuing my college degree. I was partying a lot, hosting parties and promoting parties. I would always get calls from friends and associates asking me for suggestions about an outfit, or can I find them an outfit. Wanting to look different and standout was the key for many of them. I would search days in and out until I found the
perfect look that they were looking for. One day I decided that I would start a clothing business and sell unique pieces. Read more>>