We had the good fortune of connecting with Eldar Karen and we’ve shared our conversation below.

Hi Eldar, we’d love to hear more about how you thought about starting your own business?
If you know me, you know that owning a brick-and-mortar clothing store has been my lifelong dream! After soaking up eight incredible years in the Atlanta apparel scene, I finally hit that point where I was just bursting at the seams. I was ready to find my own retail home! And with my kids getting a little older and more independent, I knew in my heart that now was the moment to pour all my energy into this passion project.
Honestly, the universe just seemed to line up! I was out to lunch with a friend one day, just chatting about how fashion and skincare are becoming such a dynamic duo. And right there, over that table, the whole concept just clicked and came to life!

I’m so incredibly proud to introduce you to BASE Fashion + Facial Bar!

It’s more than just a store; it’s an open-concept studio where we perfectly marry fashion, facials, and the best skincare! We are obsessed with bringing you the freshest, newest brands, the next big things in both apparel and high-quality skincare. We specialize in luxury, high-touch, and high-tech European facials that are just divine!

BASE is truly a place where you can press pause. Whether you sneak away by yourself, bring your best friends, or make it a family outing, you can come here to get pampered, relax, and just reconnect with yourself and your crew. We even have a cozy lounge area where you can simply enjoy the moment. And yes! We are thrilled to host both private parties and corporate events in our beautiful new space!

We can’t wait to welcome you in and share this dream with you!

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Let me tell you about the vibe we’ve created here at BASE! We didn’t just open a store; we created a destination!

We have the most gorgeous lounge area designed for pure relaxation, whether you’re catching up with friends and family or just enjoying some precious solo time. You can come in and get pampered either with your whole group or simply treat yourself, you deserve it! To make your experience even more special, we offer signature specialty beverages that are the perfect finishing touch.

Plus, our studio is the ideal backdrop for your next celebration! We are thrilled to host both fun, festive events perfect for celebrating with friends and offering a chic, unique venue for your next corporate event! Come relax, connect, and celebrate with us!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If I had a friend visiting for the week we would definitely check out the following places.

Atlanta Belt Line
Ponce City Market
Krog Street
Serenbe
BASE Fashion + Facial Bar
The Avalon
Chattahoochie Food Works

I love that you can spend most of the year outdoors in Atlanta. There are so many great areas to explore and restaurants to try!

Who else deserves some credit and recognition?
I simply have to take a moment to give a massive, heartfelt shoutout! This dream wouldn’t be a reality without the incredible people by my side. To my amazing family, thank you for believing in me and supporting this crazy journey! To my business partner, thank you for sharing this vision and making it bigger and better than I ever imagined! And to my truly fabulous staff, you are the heart and soul of this place, your hard work and dedication make every day a success! I am so proud of our team!

Website: https://www.coveryourbase.com

Instagram: @coveryourbase

Facebook: @coveryourbase

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