We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Passion McCaleb | Realtor & Lifestyle Photographer

When I think about my values, the first few words that come to mind are Family, Faith, and Integrity. If I had to explain why I would begin sharing how family is important because it’s a direct connection to the legacy we leave behind. As an entrepreneur, it has been a blessing to have a career that allows me to be present, but also be an example to my family of untraditional ways to earn a living. Read more>>

Cymone Jones | The ATL Agent, Real Estate Professional

The principles that mean the most to me in my business, honesty and transparency—they’re the foundation of what do. I believe in treating people the way I’d want to be treated, especially when buying or selling a home. It’s not just about making a deal; it’s about building trust and forming genuine connections. Read more>>

ANGIE B | CEO R.I.C.H. ENTERTAINMENT | A&R EMPIRE | COO HHFKENTUCKY (HIP-HOP FRATERNITY KY CHAPTER ) | FLEET DJ REPRESENTATIVE | CMO AREA502 STUDIO & PRODUCTION COMPLEX |

Authenticity is paramount to me, especially in the realms of entrepreneurship & the music industry. Staying true to myself allows me to navigate these dynamic environments with integrity & purpose. In a world filled with trends and external expectations, authenticity becomes a guiding principle. Read more>>