We love rebels and people who challenge the status quo, conventional wisdom and mainstream narratives and so we asked some really bright folks to tell us about one piece of conventional advice they disagree with.

Lia Monet | Mompreneur Coach & Brand Strategist

When it comes to entrepreneurship, particularly in the content marketing arena, CONSISTENCY has become a major buzzword. While showing up for your brand on a regular basis is important, many self proclaimed 6 figure gurus insist that constantly engaging with your audience, above all else, is what makes or breaks a business. They’re using consistently and constantly interchangeably and they are not one in the same. That messaging pressures many entrepreneurs into churning out a lot of fluff for the sake of fulfilling some arbitrary content quota. Read more>>

Eric A.L. | Photographic Artist

Stay in your lane. It was in the context of trying to shoot with more experienced talent and tackle ambitious ideas early on that are not “in your lane”. Not only is it enjoyable to take creative risks and aim to shoot with well-known creatives or try mixing different styles of photography, but it also creates a sense of achievement that keeps my drive going to get better at the medium. Read more>>

Skyler Saufley | Blues Musician

Being in the music business, most people will tell you to play what’s popular. I feel that it’s important to stay true to yourself and play what YOU want to play and to always be yourself. There’s an audience for everything and people will always recognize authenticity. Read more>>