We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Milton Cannon | Event Planner

Respect is very important to me as a value in life. The component of both interpersonal relationships and personal identity. Feeling respected could also be considered as general human advice. It is a significant segment of both individual character and relational connections. Feeling respected could be viewed as a fundamental common liberty. Without it, relational connections will be loaded up with struggle and disappointment. If we don’t have regard for others, they will not respect us, and if we don’t respect ourselves, we won’t be regarded by others either. Showing and practicing respect for yourself and other people allows you to have better connections as well. Read more>>

Glenda Whitfield | Parker’s Wedding + Event Venue C0-Owner, Major, USAF, NC (retired), Registered Nurse, Wife, Mother & Grandmother

Creating, documenting and photographing memories matters most to me. Life is short and full of challenges. Celebrating milestones and bringing joy to others is what I live for! Read more>>

Robert Schoolfield | Artist

It’s all about being yourself. Character-wise I would have to say, probably honesty and being loyal. Continually practicing and striving to be who you are meant to be. When you align yourself with who you really are, everything you do will be authentic. Read more>>

Elayne DeLeo | Director and Co-Founder, Atlanta Design Festival

The principles that matter to me most are inclusiveness and equality. Through my work as Director of the Atlanta Design Festival, our programs and events aim to bring awareness and education on how design is critical to positive change whether that be the design of our city, the places we live, products, communication, or partnerships. Design is absolutely critical to Atlanta’s sustainable economy and future prosperity. Good design puts people first. It uses creativity to solve problems, challenges thinking and make lives better. Designers operate across the whole economy and design has a direct and indirect positive effect on it. Read more>>

Josh Willoughby | Photographer

Honestly my faith and my family. Times when I feel frustrated I often rely on my family and faith to get me out of whatever slump I’m in Read more>>