We had the good fortune of connecting with Bart Anestin and we’ve shared our conversation below.
Hi Bart, what’s the end goal, career-wise?
The end goal is freedom. Time is a nonrenewable resource and ultimately I want freedom to explore and indulge my creativity to its’ highest potential. Right now my marketing agency is the nucleus of the brand but we’ve already started to brand out and have multiple verticles, like our podcast and soon coming consumer good brand.
By the end of my career, I want to be in a place where I could sell or leverage my market value. I want work to be completely enjoyable, utilizing what I know rather than what I do. I would love to leave a thriving, multi faceted enterprise to my kids and family. This is about generational wealth and opportunity. I don’t do this for my first name, I do this for my last name.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Building a business from scratch or freelance is a lot of work – especially mentally. It takes a lot of trial and error to get this working the way you want it to. It tooks us 3 years to get to place where we were operating as a business. The failure was part of the process. The process and development is key if you want to grow something that is bigger than you.
Most of the time I was the bottleneck and I had to learn how to move out the way and allow others to come in and help me. That takes a lot of trust and understanding who to hire. I”m so happy with where we are now (but not satisfied) we did our own way. We built a marketing agency that is not sleezy or looking just at making money. Yes we have sales goals but we also realise that we’re building genuine connections with our clients and they are humans. Treating people with compassion and care allows us to stand out in the marketplace
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Living in Toronto means you get two types of experiences when visiting – winter or summer. I’m going to focus on summer:
First things first we have to get some good food from Portland Variety and walk about in the entertainment district. It’s fun and very fashionable so prepare to be seen. Then, we’d go to the Aquarium and CN Tower; two major landmark next to each other. While visiting you also need to take the ferry over to Toronto Island and see the sites, the beach and maybe even a picnic. Another fav place to have dinner is Marché with so many options (think market style food). Afterward, our Eaton Centre Mall is great for shopping especially if you live designer brands. We’ll want to visit the brewery district and some Hakka food (indo-chinese) at Yeun Tungs. We have lot of art in the city as well. Our street art district called Graffiti Alley is iconic and while you there you can walk along Queen Street where we have the most trendy local shops in the world. Finally take in some more fine art from The AGO (Art Gallery of Ontario) and ROM (Royal Ontario Museum)
Who else deserves some credit and recognition?
Dave Shrein, from The Blocks Agency. Transformed my live by showing me how to build something that was healthy and founded on greed and hurting people. I often think about what Dave would do when I’m facing a problem