We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Madison Junod | Talent Agent

Balance. I’ve found that by constantly pursing the balance between courage, humility, kindness, and truth I push myself to try to continuously evolve into my best self. Professionally, considering the extreme natural of the entertainment industry, understanding balance has been vital to my success. There’s the physical balance of things like time and health but I’ve found that seeking the balance between the metaphysical to be equally life changing. Read more>>

Amber Saunders | Estate Planner and Business Attorney for entrepreneurs and executives who want to create a blueprint for the next generation.

Authenticity. I believe that being who you are is the key to success AND to a happy life. It is the bravest thing you can do for yourself and others. I believe it was Ralph Waldo Emerson who said “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” There are so many different messages thrown at us that try to subtly try to make you feel like you need to do more, be more, and have more, or flat out say you are not enough. Read more>>

G Smoove | Radio Personality/Filmmaker

“To thine own self be true!” This business has a way of making you lose sight of who you are and why you came into the business. I constantly remind myself why i’m here! Read more>>

Kamilah Veóne Smith | Hair Stylist & Minister of The Gospel

The principle that I value most is integrity, both personally and interpersonally. A phrase that I’ve coined as my own is: “everything you do is a reflection of you”. Here’s why integrity is meaningful both personally and interpersonally. If I take a client who lives out-of-town and I rationalize: she doesn’t live locally so it really doesn’t matter how her hair turns out; but while she’s in town, she visits a family member who’s an influencer in Hollywood who actually needs an emergency appointment for her daughter’s graduation, but I do a sub-par job on my client under the pretense that she doesn’t live here. Read more>>

Erika Kight | Senior Project Manager-Peachtree Restorations

Integrity matters so much to me. I feel it’s such an important element as a person. It’s a foundational pillar that when lacking greatly changes if someone has the type of character I want to engaged or interact with. Both personality or professionally. It’s been a northern star for me in my life and I’m so grateful I was raised knowing how much having it, and sharping it year over year matters. Read more>>

Denell Porché | Creative Visionary, fusing Poetry & Song/Mental Wellness Coach

The greatest principle I have arrived to and just recently infused within my way of living, honoring my pursuit of life is the principle of joy. Being guided by the principle of joy, I exist as a living testament of the matters of my heart, my desires. For most of my life upon observation and reflection, I have been living other people’s definition of joy. If I were to dissect their definition further, I have come to find in truth, it has been the pursuit of their fears; no judgment. Read more>>

girlsloveliz | Recording Artist

Love. I put nothing else above that, life is so simple when you put Love above all. It is the foundation of life, followed by Loyalty. I tend to live by what I know, and what I know is when all else failed me Love was always there. Whether it was self-love or an outside source of Love; no matter what, it was Love. My favorite book is, “The Four Agreements” by a man named Don Miguel Ruiz. 4 simple rules, principles, codes, whatever title you want to put on it to live by. I breathe those 4 codes. Read that if you haven’t. Beautiful. Read more>>