We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Kenisha Thompson | Owner & Coffee Roaster

Authenticity is the value that matters most to me. It removes barriers and facades when dealing with people in and out of business. I recall early in business trying to follow all of the rules of how you should show up. That didn’t work very well. I found that I was more comfortable showing up as myself and people/customers were more comfortable working with someone who was authentic. Read more>>

LaToya Morgan | Natural Hair + Skin Care Enthusiast & Educator

Love is the principle I value most. Love is the driving force behind everything that I do because my parents did a great job providing that for me. Because of them and my faith, I’m a lover of people. Everything ties back to love. It’s truly the foundation. I’m hospitable, respectful, reliable, giving, customer-service oriented, kind, compassionate, all because of the principle of love. Read more>>

AJ Capers | Tattoo Artist

Loyalty & Consistency. I feel that you have to have a hungry circle that has the best interest at heart for one another. You have to be consistent in order to reach your goals but also to show others your product is worth the price of sell. Read more>>

Dr. Grania Gothard Holman | Career Educator, Professor, and Owner of Sunny Brook Stables

I believe in providing an opportunity for dreams to come true. The American Dream. Horses are a vessel of dreams. Riding a horse is a dream of so many, young and old alike. Throughout history, the horse has represented freedom, hope, a future, and healing. It has been my dream to provide foundational instruction to the introductory rider in a safe and loving environment in the hopes of instilling a lifelong love of equine for future generations. Read more>>