In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

Nailah Smith | Artist (Painter)

Creating artwork that illustrates a consciousness. I always want to deliver and create a painting that truly speaks to my audience or client. I want my artwork to add value to their space and evoke a feeling on contentment. I work hard to achieve that for every single client. Read more>>

Isaac Gordon | Talent Agent & Business Owner

Integrity Integrity is defined as the quality of being honest and having strong moral principles; moral uprightness. It is also defined as the state of being whole and undivided. I’ve always loved words with double meanings and this one takes the cake for me because of the ethical importance, as well as its symbolic meaning. I’ve always defined it as what someone does when no one else is looking. What sort of human are you in those moments? When you can or when you think you can get away with it… what do you do? Read more>>

Alexis Nicole White | Project Management Consultant & Strategist

A value that is highly important to me is integrity. As a business owner and brand, you must always do what’s in the best interest of clients, even when nobody else is looking. Always tell the truth without compromise. Share what obstacles you’re overcoming and offer a solution to it so that it illustrates to the customer that you’re committed to supporting them and their business needs. Failure to operate with integrity and decency creates distrust for you as a person and brand. Trust is all that you have. Read more>>

Kenisha Darden | Virtual Receptionist Services & Remote Staffing Services; Arthur of Not On God’s Watch””

In my opinion, quality is the most important factor. It matters because it’s my brand and my reputation at stake. In my business, I strive to ensure that every customer has a pleasant experience. My philosophy is to listen carefully to my clients in order to gauge the type of service they are expecting. As much as you may wish to obtain their business, you may not be able to meet their needs. Read more>>