We asked insiders and experts from various industries to tell us something they think outsiders are unaware of and we’ve shared a few of those responses below.

Hannah Michelle Lambert | Interior Design Blogger

A huge social media presence is not the end-all-be-all of being successful in blogging. I got really caught up at first trying to make it big on Instagram or tiktok, thinking it was the best way to get traffic to my blog. And so when I didn’t have 15k followers in a year like some people are able to do, I thought I was doomed. But as soon as I switched up my strategy and focused on SEO and building up my email list, all of a sudden my profit shot up. Read more>>

Sydnee Walker | Founder + Co-Host, The Collaborative | Turner Sports Marketing & PR

Most outsiders are probably unaware of the grind that goes into the sports industry. I got my start in Social Media and the common misconception there is that if you have a personal account you can run a brand account because all you do is Tweet. That is far from the truth. There is so much ideation that goes on behind the scenes in order to make sure each and every piece of content has a purpose for viewers. Additionally, most people are unaware of the other roles that exist within sports beyond broadcast. Sales, Marketing, PR, Research and a plethora of other departments come together to bring every game and tentpole event to life for fans. Read more>>

Eiryana Bennett | Talk Show Host

Not everyone is prepared nor qualified to be on screen. Often times when I tell someone that I interview people or have my own talk show the first thing they say is “oh you should interview me”! And after I run down the list of criteria in order to be a guest, it’s easy to see that Arena of the Mynd is entertainment on screen and business off screen. I take the time to study each guest’s craft/service so that I can create questions tailored to their work/business, I buy/sample products, scout recording locations, create broll footage and so much more! Therefore guest have to come equipped and ready. Read more>>