Many books on startups and business talk about how there are right and wrong reasons for starting a business. So, we asked a handful of successful founders about their reasons and the thought-process behind starting their business.

@THE NOSTALGIC ROOM | Social Media Content Creator

It’s simple. I wanted to create a business that spoke to my inspirations. @thenostalgicroom is that. From a young age, I had always had appreciation and admiration for the 1990s – 2000s aesthetic. From Destiny’s Child to B2K. Everything was simply perfect back then. I wanted to create something that resonated with people who appreciate 90s and 00s black culture. In my opinion, we are so incredibly innovative. Black people. Read more>>

Lasharn Hart | Travel Business Owner & Entrepreneur

My thought process was to not limit myself and to be in a position to leave a legacy for my kids. I knew by being an employee that never was going to happen so I took the risk, stepped out on faith, and haven’t look back. Read more>>

Tyshawn Luke | Founder & CEO

I never in a million years would have imagined that I would embark on the journey of starting a business! For me, the idea to start a business came during one of the darkest periods in my life. I was incarcerated. In a 6×8 feet prison cell, I laid on my bunk trying to make sense of my life. I could not understand how I let myself spiral so far out of control that I had lost my freedom. Not only was my freedom gone, but so was my dignity. Read more>>

Kwinetta Moore | Marketing Strategist & Digital Learning Consultant

I started my business out of scarcity. My husband lost his job the day before our 6 figure wedding that my parents gifted to us, and my teacher salary was NOT enough. I figured that if I could bring in $400-$500 extra dollars a month, then we would at least be able to pay past due balances to keep up with the basic necessities. My ambition, creativity, and my intelligence have always been areas of strength for me. Read more>>

Dr. Keshius Williams | Life Coach, Consultant, and Multi-preneur

My thought process behind starting my own business consisted of a few factors’ passion, time, process, and profit. I am a believer that we can work smartly and not hard to start a business. In other words, be strategic about your business moves to avoid unnecessary obstacles. But also, launch businesses that you are passionate about. One thing I have learned is if you do what you enjoy, it will never feel like work. Read more>>

Ja’Lyn Reese | Sneakers/Streetwear

The love I have for shoes is unmatched. Growing up hooping really did it for me. Your appearance on the court mattered because when you feel good you play good and I feel like that resonates with putting on a pair of sneakers that you love. When I went to junior college I found a friend who had a similar love for sneakers like me. He was reselling first and I just jumped on game to make some quick money. Read more>>

Daverine Myers | Artisan & Private Chef

Over the years I realized my gifts and the feeling of fulfillment they would bring whenever I began to put them to use. As my life changed in the last 5 years I could not see myself doing the typical 9-5 as my only way of survival. What would life be if I wasn’t able to identify my purpose and actually earn from it while being a blessing to others ? I thought about the response to this question many times. The truth is I would probably be miserable. Read more>>

Jake Goodman | Video Producer and Editor

I’ve been a freelance video producer for awhile now – on and off since 2012 – so creating a business around wedding videography felt very natural. I wanted a certain kind of wedding video created for my own wedding, and when I couldn’t find anyone that made that style of video, it felt obvious to produce it myself. Retro Wedding Films is really just an extension of what I was already doing, producing and editing video for various brands and clients, but it’s a more specific concept and product that I’m providing for couples. Read more>>

LaToria Cooper | Self Defense Enthusiast and Empowerment Coach

Self Defense is my passion. Has been for a long time. When I looked at the market, I saw a lot of people selling self defense items, but wasn’t doing the necessary work to make sure their customers new how to properly use different self defense tools. With the encouragement of family and friends, I took a big leap of faith and started Shae’Fense. I didn’t know much about having a business, but I knew that I wanted to contribute in my own way! Read more>>

Lillian Stevenson | Founder & CEO

For almost 30 years, I’ve worked the same 12 hour-shift job. With retirement approaching, I decided to make a decision for myself and follow my dreams of starting a business. This is not the first time I’ve started a business, but it is the first time I’ve truly believed in my dream and idea, and committed myself to ensuring it comes to fruition. My business isn’t for my own enjoyment, it’s to provide confidence in women of color everywhere that they are beautiful in their authenticity.  Read more>>

Alexas Durr- Terry | Operations Manager & Postsecondary Consultant

Building a business was truly a God-ordained calling. I never actually thought I ever had anything worthy enough to market to others but obviously, there were different plans for me. As time progressed, I started to really focus on building a business that truly spoke to areas that meant a lot to me. It’s not about the money; it’s about the impact and legacy that is left with those I work with. A business isn’t easy, but the right business for you will be all worth it. Read more>>

Sharissa O’connor | Entrepreneur / Owner

I started my business(es) because I dreamed of having my own, making my own ideas, and creating. I knew I wanted to leave behind something for my children. I knew that I had the spirit of owning forever and just got trapped in corporate life. I want to retire to something that’s mine, no one else’s. Creating a Business that thrive on the aspect of excellent customer service and amazing product was my goal. Read more>>

Nick Watkins | Entrepreneur & Landscaper

Well, it started when I purchased my first home years ago and became responsible for keeping my yard up. I had to learn how to do it first. So, I started going on YouTube and searching things I could do to improve my grass. Once I learned some new tricks, I became obsessed with the results, and wanted to treat my family and friends’ yards also. Read more>>

Steve Chancellor | creative and intellect

sahid or what you see as sahidgarments is not my first attempt at business. I’ve honestly been getting my own pocket money since I can remember selling my drawings in school.. now at this big ass I’m selling “wearable” drawings Read more>>

Zach Owen | Innovator

The entire idea behind our business, AppyMeal, is to help local restaurants save money on delivery/takeout solutions while also helping them gain exposure through the marketplace. There is a clear problem in the food industry with delivery apps taking too much of the metaphorical pie right now. We aim to fix that. Read more>>

Yasmine Keita | Baker

Ever since I was a kid, I’ve always had a sweet tooth and a love for baking. I remember when I was in middle school I used to bake for my family and friends. That encouragement fueled my passion for baking. But it wasn’t until 2018 when I finished college that I thought about turning this love into a business. The idea struck me when I realized I couldn’t find here in Atlanta one of my favorite cakes that I used to eat when I was in my home country. Read more>>

Mya Johnson | Fashion Designer

I wanted something of my own that incorporated my love for fashion, passion for ethicality & admirable view on aesthetically pleasing exclusive products. Growing up, I always was complimented on things I’d have that nobody else did…and it was because these were items I were making myself or buying and reconstructing. It caught people’s eye. It made me feel good. It was ethical. Read more>>

Landrhe Higdon | Social Media Manager & Brand Strategist

When I decided to start my own Social Media Marketing business, I knew in my heart it would be a challenging task. I grew up in a small southern town, where Social Media Managers didn’t exist. You had marketing assistants everywhere, but none with a digital focus. There are thousands of marketing degrees, communications, etc. but I believe social media isn’t taught in school, it’s all based on experiences. I started my media journey as a bridal consultant promoting the shop, dresses, events and staff. Read more>>

Antionett Beck | Business Credit/Funding Consultant

When i started my business, all i knew was that i wanted to help others and change lives. I am a natural nurturer so helping others become successful is my passion. Read more>>

Melinda Harkley | Photographer and Videographer

I’ve had an entrepreneurial mindset for many years. It was just a matter of finding the right opportunity or type of business. I want to achieve financial freedom while doing work that I enjoy, have time and flexibility to do to spend quality time with family/friends, and provide a sense of accomplishment for a job well done. I also enjoy meeting new people and providing the best service possible to my clients. Read more>>

Heidi Milton | Professional Home Organizer and Home Management Coach

I have always had an innovative and creative spirit which was likely handed down from both of my parents who were also entrepreneurs. Forging that path for myself was not daunting at all because I had observed them pursue their respective paths with excellence and success. So, the belief that I could also succeed was already ‘baked in’ you could say. Read more>>

Kenyetta Sabree | Designer & Model

I was the oldest daughter of 4. We weren’t poor but we weren’t well off either. And I got tired of wearing hand me downs. From older cousins. I always had to sacrifice for my younger siblings. So I decided I would start making my own clothes. And my clothing line was born. Read more>>

Tamara Goldinella | Music, Art & Culture Entrepreneur

London, New York, Paris, Johannesburg, Oakland, Jamaica have the cultural metropolitan frequency that I want to experience in Atlanta. I’m all about diversity; not forced diversity, but a real mesh of ethnicity brought together by the unique expressions of music, art and diverse cultural expression. The ugly little heads of them v. us, or Buckhead v. Southside Atlanta etc. are still rearing. I attend events and I still don’t see a melting pot; one race always dominates the room. Read more>>

Charmaine Broome | Jill Of All Trades

My Thought process behind starting my own business was pretty much a no brainer. At some point I realized I had to create another stream of income that would offer a new form of longevity for my life, and the life of my family. Read more>>

Demetrius Dorn | Business Owner/ Certified Surgical Technician

A’Dorn Comfy Closet was created to provide women of all ages the ultimate source for stylish, comfy, affordable, top-notch Loungewear that’s just as soft as it is stylish. Whether you’re unwinding after a long day at work, running errands or simply appreciate the finer things in life like a cozy pair of joggers, a soft hoodie, comfy leggings sets, fuzzy slippers or a stretchy Maxi Dress with pockets; we’ve certainly got you covered. Read more>>