We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Aimee L. McCoy | Independent Film and Theatre Artist & Arts Administrator

Integrity is the value that matters the most to me personally and within my business and business dealings. The truth is relationship is the basis of all human interaction and connection. Early on, I discovered that not everyone I will encounter has the same values or standards. I experienced being let down or mislead because individuals I was involved with or worked with ultimately were not on the same page and did not have the same or congruent goals. These types of experiences can be disappointing and costly Read more>>

Juanitia Prince | Cosmetologist & Owner of House of Prince Cosmetics (HOP COSMETICS)

Integrity (doing what’s right even when no one is looking) I hold myself accountable for evey action I do. I don’t ever want to feel guilty for doing the wrong thing or setting the wrong example. I want my children to be proud of their mother. Read more>>

Ann McKitrick | Parent Coach and Early Childhood Specialist

Be kind to kids. This matters deeply to me because it reflects a mindset that we all need, from the time we’re born until well into adulthood – that we matter and deserve to be treated with dignity and respect – simply because we exist. Within the confines of the parent-child relationship, this takes on a deeper meaning. Children are always in a state of change. In the first year of life, growth is so fast that if we continued to grow and develop at that rate, we’d all be huge! By 12 months an infant’s brain has developed to 90% of its adult size, so the interactions we have with a children from day one influence their neural development. Read more>>

K.D. O’Hair | Actor, Singer, Hair Stylist

Integrity. It is something I feel has been traded in by many these days in order to get ahead. It is almost as though a majority of people live their lives believing they are better than others and are therefore entitled to act as such while their social media presence would have you believe that they are selfless and genuine. The look of being an authentic person is more important that actually being one. I have noticed in my own life, especially as an individual Karma follows extremely closely, that whenever I do the next best thing for my highest good and those around me, everything else falls in line. That is how I interpret integrity. We are mirrors for each other; we can bring out the best and worst in one another. We all have room at the table despite what society might want us to believe, and we can all help each other get there. So why wouldn’t we do that? Also, being able to sleep at night and look at your own self in the mirror ain’t so bad either. Read more>>

Kamaria McMillian | CEO & Founder

The principle that matters to us most is transparency. From our ingredients, to our practices and everything in between- we are committed to being open and honest. For years our ancestors and elders have suffered from womb diseases, heavy menses, infertility, and other related diseases due to many factors, including the use of chemical-filled sanitary pads and tampons. Today, I am proud to present a company that caters to your womb. Moonly Organics offers only the highest quality of organic and natural menstrual care products, made with special care by a woman with a vagina! Read more>>