We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Jasmine Wise | Purpose Cultivator and Educator

The principle that matters to me most is, “all things are possible.” I have to take off the limit blinders I put up on any project or personal goal. Then and only then can I begin to go toward it. If I doubt myself or my business, I don’t even try. I must tell myself each day that all things are possible, and I must believe it. This doesn’t negate my fear, I am still fearful many times, but I do know that the goal is attainable. My clients come to me with an idea, but it feels so far away for them. I often say, “If you thought it, we can do it.” I firmly believe the thoughts that pop into our heads are important; we should give them attention. We should believe that all things are possible. Read more>>

Ferd | Entrepreneur and Creator

Staying true to myself and the things that I invest my time into is a core value of mine. being true to me keeps me from swaying away from what I truly believe in. It really helps me make decisions in my personal life and business. With so many distractions in the world today, I find it very important to have morals and also faith. In business, remaining true to our brand identity and customers have made a difference in our longevity, we are coming up on our 8th anniversary. We value or products and customers, so it’s important that our garments are made with quality. Our customers know that they can rely on our products and word. Read more>>

Allie Horne | Pediatric Nurse Practitioner, Parent Support Advocate

I want parents to feel supported. This year, amidst Coronavirus I think it became even more glaringly obvious how difficult it is to be a parent. We are constantly bombarded with information and opinions and it can be overwhelming and leave parents feeling defeated. Parenthood is one of the biggest life changes we have, yet it is also something we are vastly underprepared for. There. Read more>>

Joseph Bowers | Leadership, Learning and Service

Human connection — it’s our most ancient, hard-coded survival tactic. It sits firmly in the middle of Maslow’s pyramid, just south of self-esteem, and has long since been credited with building empathy, belonging, and a sense of well-being. I suppose that’s why I’m so passionate about connecting people for greater, collective, outcomes. Read more>>

Bailey Weisser | Newborn and Family Photographer

The biggest value I strive to display in my business is serving others well. It has been a process of learning the needs of others and what I can bring of value. My mind is geared towards how I can help others, bring them value, an incredible experience, and make things easier for them. My heart is to provide stress-free family photos from styling to installing for busy families. I know that your time is valuable and spent cleaning up spilled juice packs and folding tiny clothes. The stress centered around family photos is REAL and can be overwhelming (especially for new mamas). With that in mind, I have created a portrait experience unlike any other that is geared toward serving families every step of the way. I know entering into the motherhood journey can be lonely and scary and full of questions, and I love to be a resource to moms (as a mom of 3 myself) to be a listening ear, a shoulder to cry on, and a wall to bounce thoughts off of. Read more>>

Gwen Taylor | Wellness Entrepreneur

Love. Just love. I work to harness love as the basis from which all things operate from, at the center of my center. Believe me, I don’t always get that right. But I sure do try. Through love we hold the totality of each other – the good, the bad, all of it. Let love just flow through. There is nothing else. Read more>>

Saint Uno | Artrepreneur

Authenticity. I want to live in a world where you can be yourself 100% and not be penalized. So I exude that energy. Read more>>

Jerrilyn Lake | Social Media Influencer: Singer, Songwriter, Small Business Owner, & Comedic Actress

My father always told me, “Do right because it’s the right thing to do.” A lot of people lack integrity, and I just never wanted to be one of them. Some people will do wrong if they think they can get away with it. I don’t want to be one of those people. My dad taught me that your word means everything, and nobody wants to be associated with anyone they can’t trust or anyone who doesn’t keep their word. Read more>>

Caroline Dunn | VP of Marketing

Integrity matters most to me. One of my mantras is, “Tough times don’t last, but tough people do.” In life, there will be tough times (many of us experienced this in 2020), but when you live your life consistently with integrity, you have no regrets. Said another way, when the chips were down, I had my integrity, and I had no regrets from doing the right thing for the right reasons. I’ve learned the hard way that friends / acquaintances who lie to me when times are good, will only try to take advantage of me when times are bad. The best thing that happened to me during the pandemic (times were tough), was finding out who my real friends were. I have an ex-friend who lied to me about the location of a concert she attended. It was a white lie, completely inconsequential to me and our relationship. When times got tough, she started spreading vicious gossip about me. Fortunately, my friends knew I lived a life of integrity and shut her out. She’s now out completely out of our lives. Read more>>

Mone’ Campbell | Model, Author & Entrepreneur

A principle I place at the forefront of my life is self- preservation. The term self-preservation encompasses the set behavior of an individuals’ attempt to preserve their own existence as well as psychological processes. Preserving your own existence simply means putting yourself first selfishly. Society has conditioned us to believe that in order to be selfish we must neglect the livelihood of others. While this may be true in some cases, the word selfish has become subjected to negative attributes, that are overrated in my opinion. When you become selfish you are connecting with your inner child as well as developing yourself within adulthood. The moment we study ourselves internally truly living in the present moment, we are able to shed the projections that have been placed on us. Focusing on yourself gives you room to grow, space to flow, and the fundamental tools to preserve your true identity. Who we pour into and who we allow to pour into us is selfish, as rightfully so. Read more>>

Shaquala Courtland | Digital Creator

The value or principle that matters to me the most is putting God first, staying focus and remaining true to myself. This matters to me the most because I truly believe in God’s way or no way . I also believe that its so easy to get caught up in the world we live in now as far as getting lost in who we are. I wake-up everyday wanting to be the truest form of myself and I never want to lose sight of that. Proverbs 3:5-6″ says. “Trust in the Lord with all your heart , and lean not unto your own understanding, in all your ways acknowledge him and he shall direct your paths”. Read more>>

Samm Severin | Singer & Guitar player for SMALL, Former Stand-Up Comic, Internet Model

Connection is most important to me. When I make something, I need to know that someone else hears it too! Art is a dialogue and it’s easy to forget that when so much of the making of it happens in the isolation of your own head. Read more>>

Maureen Herrmann | Expert Esthetician

As a small independent company, I try to take a long view approach to success. It takes time to build trust and confidence with clients and nurturing relationships over time builds rewards and success. I believe in offering the value of expertise in everything we do and building a brand that is committed to being genuine, trustworthy and focused on customer needs and outcomes. Read more>>



Jameeka “JB” Price | Podcast Host, Mentor, Entrepreneur & Future Dentist

The value & principles that matter to me most is helping others & making an impact to somebody. Being a woman of purpose is the very thing that motivates me & keeps me ambitious & determined about everything that I pursue & do. Making sure that I lift up others as I myself rise up is the epitome of purpose & passion to me. Building a tribe & paving the way for those coming behind me is the legacy I seek to leave for others when I am gone. So the value of pouring into others & helping someone is the value that matters to me most. It’s not just about me, but the people who look at me & find inspiration in knowing they can overcome, succeed, heal, pursue goals, dream big, not be a product of life struggles & be the greatest person they set out to be in life. Read more>>