We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Dr. Melissa Wikoff | Founder and Director of Clinical Audiology at Peachtree Hearing

Honesty and patient care come above all else. We attribute much of our success in our community to truly caring for our patients and providing customized solutions versus selling a product. When you start to lose your hearing or experience tinnitus, it can create a disconnect from the world around you. This disconnect can lead to anxiety, depression and fatigue. People find Peachtree Hearing because they want to improve quality of life, to hear better, or to find relief from tinnitus, We founded our business on a model that is completely independent of hearing aid manufacturers or other large owning groups dictating what we can offer our patients. This gives me the freedom to listen to my patients’ needs and to provide the highest level of care for their unique issues. Read more>>

Amanda Irtz | Education Administrator, #1 Bestselling Author on Amazon, Blogger, & Empathy Coach

Most of my adult journey consumed time working hard in order to climb the professional ladder. I did this not just for me, but for my children to see that a mom could also be a rock star professional. And while I still find great value strong work ethic, what matters to me most is empathy. For me, empathy entered into my life when my son’s received a diagnosis of autism. I knew nothing about autism spectrum disorder at the time. I devoured every book, article, and website about autism spectrum disorder, seeking not just to understand, but to feel my son’s world. This is where my journey away from textbook knowledge shifted into empathy. Read more>>

David Day | Day’s Barber Shop

The Golden Rule… I always strive to treat others the way I want to be treated. And, I am very happy to be in a position where I have the ability to do this, without compromise. Read more>>

Noonday Sons | Band

Good question! I think we all fully agree that if you’re not doing whatever you do (creatively) because of a pure, intentional passion, it’s never going to be as good as it should be. That specifically includes working with a group, such as us with the band. Everyone has to be very intentional about preparing our minds to listen to each other musically. With an element of improvisational, jazz-oriented rock in every show, we all have to become one group on stage. That doesn’t happen without a passion strong enough to make you want to abandon yourself completely in order to listen to the other guys. Read more>>