We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

DeAnne Jacobson | ACE-certified fitness personal trainer & instructor

There are a ga-zillion fitness businesses dedicated to perfecting your body. That’s not what you’ll find here. Fit-and-Strong.com is dedicated to YOU. This is a space where normal, everyday people are dipping their toes into the extraordinary idea of evolving fitness. We like to exercise more aspects than just the typical physical plane. – How do we spend our time when we’re NOT working out? – What are the best tools to keep ourselves nourished and balanced? – How about our family- how fit are our relationships? – What’s our regime for keeping our mind sharp? – What inspires us to transform our physical exercise into multi-faceted, sparkling wellness? Read more>>

Crystal Spellman | Founder & CEO

Treating people the way I want to be treated is a principal that I have lived by for as long as I can remember. It is important to me because it helps me cultivate positive, respectful, and mutually beneficial relationships both personally and professionally. It costs nothing to be nice to your fellow man or woman. I believe in Karma therefore, I do my best to put good into the world. Read more>>

Yung Damon | Recording Artist

The value in life that matters the most to me is Loyalty. I feel like loyalty builds trust amongst the people in your circle and once you’ve established that you won’t have to question them. Loyalty also makes me feel respected by the ones who show it. I know they won’t cross me. Read more>>

Jalil and Starr Roberts | Owners

Our coffee shop is named after the sixth principle of Kwanzaa, Kuumba. Kuumba is a commitment to being creative within the context of the national community vocation of restoring our people to their traditional greatness and thus leaving our community more beneficial and beautiful than we, i.e., each generation, inherited it. Read more>>