Meet Vikki Jones CEO of a Book Publishing & Printing Co.: Book Publisher, Book Printer & Book Marketer

We had the good fortune of connecting with Vikki Jones CEO of a Book Publishing & Printing Co. and we’ve shared our conversation below.

Hi Vikki Jones, so before we jump into specifics about your story and work, let’s start higher level. What’s the most important lesson you’ve learned along your journey?
The most important thing I’ve learned along my journey as a businesswoman is to learn as much as one can before starting a company. Book publishing and printing are essential to moving the world forward with knowledge and information, but I’ve learned that without a solid, yet evolving business plan, along with skilled team members with exceptional work ethics, it can prove quite challenging. I think it’s these key elements that are essential to the success of one’s company.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Well, there are three primary ways to getting a book published:

Traditional publishing, where the writer is offered a book contract, typically by a larger or more mainstream publishing house.

Hiring a smaller, independent publisher to help you publish your book.

And self publishing, where the writer does the work themselves and makes themselves known through various self-publishing platforms. For example, you can upload any manuscript/body of work to Amazon and promote and sell your book that way.

What I’ve found in my own work is that today’s publishing process is no longer a ‘one size fits all’ situation. Most independent writers prefer to maintain the rights to their work, and pay the fees associated with publishing. Others – generally with a strong, established audience and who already have a strong business presence – prefer a book deal or traditional publishing, where the publisher owns the rights to the book.

And beyond that, others have neither the audience to sell books or the funding to pay to publish, let alone the resolve to self-publish.

At VMH Publishing we offer two forms of book publishing, traditional publishing through agents, or for those that want to maintain the rights to their manuscript, we charge fees to publish. Then there is the market that lacks an established audience or finding, in which case we teach self-publishing through a guide available at www.vmhpublishing.com.

There are times when we’ve assisted authors with getting their message out there through ghostwriting books, or coaching writers and guiding them in a way that helps best deliver their message. In the end we deliver a polished manuscript that’s ready for publishing.

Before a writer can begin their journey to publishing their book, they have to research different book publishers, book publishing agents, and the various forms of book publishing in order to find what will best suit their needs and goals.

With over a decade of experience, I’m responsible for incorporating video, print, internet, distribution, and multimedia technology to increase sales and share stories. To develop into the above-mentioned, was not easy. To be frank, I ran into several brick walls along the way. But, the harder experiences are all a part of the molding process, which streamlines greatness, when experiences are used accordingly.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If I were taking my best friend on a week-long trip, our first stop would be somewhere in NYC and shopping for the day. After which, we’d relax and refresh ourselves at The Waldorf Astoria New York to bring it down a bit, and then have dinner at Le Bernardin. We’d of course have to break the week up by taking a private jet to the Cayman Islands to simply relax, enjoy the beach, and eat great food (I may be daydreaming a bit!). The most exciting places for me, have yet to be visited!

Who else deserves some credit and recognition?
I’d like to shout out two people, my husband and my sister. Both my husband as well as my sister have been instrumental to helping me maintain focus as I’ve grown my company. They’ve reminded me of my successes, while providing great tips and insight from perspectives outside of my own. Finally, I’d like to give recognition to a few members of the VMH team – editor Sara Prescott, multimedia journalist Chris Jordan, writer Garry Jones, and the extended members of our team.

Without them, we would not be able to share a success story. It takes a dedicated group of like-minded people with shared vision, perseverance, resourcefulness, and creativity for a company to succeed. Talent extends everywhere, but the best formula for business success requires unique visionaries. Within this group of people, we have that.