We had the good fortune of connecting with Vic Allen and we’ve shared our conversation below.
Hi Vic, we’d love to hear more about how you thought about starting your own business?
I’ve always wanted to be an entrepreneur. I can remember even back in grade school I would hustle baseball cards & school supplies, anything I could get my hands on to make money. I was obsessed with buying things and selling them at a higher price; I think I even tried to flip a puppy once. That entrepreneurial spirit carried over into my adult life. My experiences with concussions and head trauma led me to cannabis. After my 17 seasons of playing football, all of my injuries started to negatively effect me in a lot ways. I experienced daily migraines, memory loss, speech issues, depression, anxiety and, of course, muscle and joint pain. After seeing doctors and being prescribed a bunch of different pain killers and other meds , I was still without sufficient answers. The pain was still significant, and my feelings of anxiety and depression had taken control of my life. At that point, I decided that I would give cannabis treatment a chance. I had never used cannabis in any form, but I was desperate. I started researching cannabis and ultimately purchased CBD products from some of the leading brands on the market; tinctures, edibles, pain creams. After about a week of consistent dosing, I started to see major improvements in the way I felt. The ongoing headache pain had significantly decreased, my muscles and joints felt revived, and suddenly I wasn’t hellbent on being stuck on the couch and depressed all weekend. Cannabis had made a tremendous impact on my life in the most positive way. So much so, I absolutely had to be involved in the business. I became obsessed with the research, studying the industry, and learning the operations component of the business. I saw an opportunity to help other people who may be experiencing some of the same issues, especially athletes who have experienced head injuries and are suffering complications as a result of that trauma. That’s the most important thing to me; helping others. I know what living in that sort of pain is like. So, to me, if God presents me with an opportunity to use the skills he’s given me to help others, I have to do my part and take advantage of that opportunity. So, I spent the time learning to grow cannabis, extract the medicinal compounds from the plant, and ultimately make consumable products that can help people in many different ways.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
Supreme Acre Farms is an Industrial Hemp Farm and House of Cannabis Brands. We specialize in the cultivation of hemp-derived cannabis compounds such as CBD, CBG, CBN & Delta-8 THC. We prioritize transparency in our product offerings and focus on cannabis education. We want people to be aware of the benefits of the responsible use of cannabis, and feel comfortable trusting us to provide the safest and cleanest products to be used as alternative treatments.
I’m most proud of the persistence, and the commitment to providing quality products. I’m most excited about the rapid growth we’ve experienced in the first few months of operation, and the trajectory and vision for the future of cannabis. We’ve been able to develop and offer products in different categories. Under the Supreme Acre Farms flagship retail brand, we offer smokeable flower, tinctures and edibles; available in retail locations throughout Alabama, Georgia and Tennessee and also on our website SupremeAcreFarms.com. We also have a Premium Topicals and Supplements brand, Burlee’s. Burlee’s features salves and lotions that are crafted to aid in muscle and joint pain relief, including arthritis, and assist in the treatment of skin conditions like eczema and psoriasis. These are also available in retail locations throughout Alabama, Georgia and Tennessee and also on our website BurleesCBD.com.
I would say I got to where I am today business-wise by trial and error. Supreme Acre Farms isn’t my first business venture. I’ve had companies that weren’t as successful as I hoped, and I’ve had some to outright fail. I have a pretty strong sense of who I am and what I’m capable of, so I think that coupled with persistence has helped me tremendously, being able to learn from past experiences and recognizing those areas and opportunities for improvement. It wasn’t easy. I’m a pretty reserved person, and even though cannabis helps significantly, I still struggle with anxiety, so I oftentimes struggle with being social and connecting with other people. That doesn’t bode-well for any entrepreneur, especially in today’s market where there are so many products out there for consumers to choose from. I’ve learned that it is important to connect with your customers. People want to see the process. They want to see you, and hear your story. Having a superior product isn’t good enough; you have to speak up and convince people why they should give their money to you. That’s the biggest lesson I’ve learned in my journey thus far. So, I’ve had to learn to deal with my anxiety and make the necessary adjustments to be seen and be heard. Now, I look at every interview, every speaking engagement, and every trade show/expo as an opportunity to share with the world the talents and gifts God has given me. I think that signifies true service; using what God has given you to positively impact the quality of life for others. That’s what I want people to know about the work we’re doing at Supreme Acre Farms. I want them to know that we are working to inspire trust in our brand and deliver Goods Of The Highest Quality.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well, I also enjoy cooking and preparing food at home, so first stop would be the Dekalb Farmer’s Market in Decatur, GA so I could get things I might need at home for the week. Then we would probably hang out at Fellaship Cigar Lounge and have some food and cigars. If I don’t purchase it online, I usually shop at the Mall of Georgia in Gwinnett County. My favorite pizza spot, Bellagio’s NY Pizzeria, is also in Gwinnett so that’s a definite stop. We’d probably go to the gun range, check out the new work at High Museum of Art, and before the week is out, I’m sure we’d visit Two Urban Licks and Big Malcolm on the grill for some really cool dining experiences and bbq. Atlanta is full of interesting and exciting people. The historical presence of art, culture and entrepreneurship is unmatched anywhere in the world. I encourage people to experience the city for themselves and appreciate the beauty and history of the city.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The Most High God deserves all Glory and Honor for blessing me with the gift of vision, product design, strategy, and the ability to execute at the highest levels. I want to also give honor and thanks to my late grandparents, Mr. Elverse Allen, Jr. and Mrs. Gladys Burlee Allen, for always challenging me to be better in every aspect of my life, teaching me the importance of doing things the right way, and the significance of having a strong spiritual foundation.
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