We had the good fortune of connecting with Tijania Goodwin and we’ve shared our conversation below.

Hi Tijania, is there something that you feel is most responsible for your success?
I feel the most important factor behind my success is my FAITH and DETERMINATION. These two things assists in me building a solid foundation which holds so much weight when it comes to my business and also my personal life. Having faith puts me in such a peaceful place because I know all things are possible when I put my mind to it. When you lose faith or sight of where you want to go, you will be all over the place. Of course, that is not a great feeling. So having that space to go into when I am not feeling like myself, is very beautiful to me.

Let’s talk shop? Tell us more about your career, what can you share with our community?
In my business, I show up as a creative. Being a creative is so much fun. My mind is able to flow freely when creating for different brands. I call myself a ” Brand Foster Mother.” I call myself this because I temporarily take care of your brand as I mold it, take care of it, give it responsibilities, and prepare it for the world. I build a personal relationship with the brands I work with. It is very important to me because the client’s brand now becomes a representation of me as well. Being a creative is not easy. It takes hard work and authenticity for the brand to be true to its audience. I am continuously learning each and every day about branding and brand identity. For me, it is all about the PURPOSE of the brand and what it represents. Once I know the purpose, it allows me to now connect the dots to make sure my client’s brand is memorable and marketable.

Who else deserves some credit and recognition?
I would love to shoutout my Mother, Theresa Goodwin. She is my angel. My mom passed away in October of 2009, but she was such a great supporter in everything that I did as a child and even as a young adult. Even though she is not here physically, I owe my success to her because she was such an inspiration to myself and others that she came in contact with. She was a hard worker, faithful, prayer warrior, fun, loving, and spontaneous individual. I am just so blessed to be able to have these same characteristics as well.

Instagram: www.instagram.com/thetijaniexperience

Linkedin: https://www.linkedin.com/in/tijania-goodwin/

Facebook: www.facebook.com/dcagency

Image Credits
Sherine Tate of Tate Digital Aaron Stallworth of Aaron Stallworth Photography

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