We had the good fortune of connecting with Terrica Strozier and we’ve shared our conversation below.
Hi Terrica, what is the most important factor behind your success?
The most important factor behind the success of my brand has been the facilitation of connection. That connection has looked different along my business journey, but just like the core of my brand my focus is always on the people. That base connection is rooted strongly in authenticity and empathy and I have applied that not only to my clients, my audience but also my community as well. That connection has allowed me to garner amazing friendships, partnerships, and overall relationships. This comes simply from supporting, educating, and empowering those around me from a honest place and not just to an avenue to make the next dollar. This has been the catalyst for my success and growth in my brand, it can be uncomfortable and scary connecting with others but the best growth comes from such interactions.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I am currently a part of (2) businesses, I have my own brand that I am the one-women show behind and that is The Printed Orchid where I specialize in brand design/strategy and collateral design for small business owners focused on making an impact. The second business in which I am a partner is She’s Got Vision which is a full service brand + marketing company where we serve digital product creators, educators and entrepreneurs through simple but effective marketing. In both businesses what sets us apart is our focus on the people, truly listening to our clients and the audiences that they serve, using our experience and talents to create tailored, creative and data driven solutions. In neither business will you find cookie-cutter approaches or generalized advice, I pride myself on being truly invested in my clients and their businesses and doing our time together to truly integrate myself as part of the team. This focus allows for results for my clients that truly connect and convert. Entrepreneurship is never an easy process and even when you see all the amazing results of someone’s journey know that there are many mistakes, failures, late nights, early mornings, and self doubt before the success you see today. I faltered through college as I struggled with not feeling like I had the innate talent that others had, that Imposter Syndrome kicked in heavy. I even had my college advisor tell me “you should rethink Graphic Design, you just don’t have the skills to do this as a profession, you take too long to create etc”. This hit me hard as I had dedicated everything to pursuing this passion, now I’m not good enough, and as a perfectionist I had to fix this. I did graduate, not with honors or anything special but I pushed through. As I struggled through retail jobs, government employment, and even grad school I could never get a job as a designer. Maybe my advisor was right. I wasn’t cut out for this. But a casual conversation + my passion to help blossomed into a stationery business with a college friend. This was finally a sweet spot for me, I got to create not in a structured environment but one on one with each of my clients. While that business never really took off (for many reasons) I grew exponentially as an individual, designer and business owner. This showed me one of the biggest lessons of my business journey that fulfilling your dreams doesn’t have to look one way, you can create an arena where you thrive best. I realized I needed that flexibility and openness to really apply my creativity plus the connection to people that had served me so well in my other jobs.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am a native Atlien and I was born and raised here, and Atlanta has such a special place in my heart along with so many amazing places to enjoy. I’m not one for super detailed itineraries, I love a good plan but having some spontaneity and flexibility is key to truly enjoying the experience. I am a foodie and lover of all things cocktails/beers so this list includes some of my favorite eateries and drink spots. – The Brick Store Pub (amazing beer cellar, food and love the people) – No. 246 some of the best Italian food in the city – Poor Calvins (in love with this place and food) – Bon Ton Atlanta – Brewery tastings to include: Three Taverns, Wild Heaven, Monday Night, and Tucker Brewing Co. to name a few (the city is full of amazing ones so you really can’t go wrong) – S.O.S Tiki Bar (such an amazing gem with awesome cocktails ) – Gunshow (amazing culinary experience) – Bowling (bowling is my fav past time) and Comet Pub and Lanes are my neighborhood lanes w/ great people. Its like combining a fav bar like on Cheers + bowling lanes – Botanical Gardens – Ponce City Market – Escape Room
Who else deserves some credit and recognition?
I’d love to dedicate my shout out to my amazing husband, Jabari Strozier. He has been an integral part in my success not only as an entrepreneur but my growth as a person. He has been the support that I needed on every viable avenue you can think of. Pushing me forward when I wanted to quit, empowering me to take extra time for myself, being that constant cheerleader of my work, of doing the uncomfortable things that have been instrumental in my growth, full hands on deck to help a last minute order and so much more. I love him and appreciate everything he’s given to me along this journey.
Ingrid Urena (not on design photos but including image of me, desk w/ hands and tech and image of physical work etc.)