We had the good fortune of connecting with Scott Mayer and we’ve shared our conversation below.
Hi Scott, can you walk us through the thought-process of starting your business?
As a bartender and bar manager, I always made my own syrups and liqueurs as part of my bar programs. When I moved home to Atlanta in 2011, I always wondered why no one was making a Peach Liqueur in “The Peach State”. In the summer of 2018, I made what was to become the first batch of our Blended Family No. 4 – Peach. After sharing what I had come up with with friends, family, and peers, I decided that I was on to something and started learning everything I could about liquor startups. In September of 2019 I met my partners and in April of 2020 we launched the Blended Family Liqueurs line.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I think what sets us apart from others is that we are one of the very few producers of high quality liqueurs in America. As a result of this, we really got to create our own style. Blended Family Liqueurs are 18% sugar and 25% alcohol while most European Liqueurs are 25% sugar and 18% alcohol. Most Liqueur makers use heat to cook the fruit along with the sugar which gives their products a stewed taste, at Blended Family, we introduce the fruit to the product without using heat. This gives us a brighter and more true to fresh taste.
We launched this business in April 2020, to say that it’s been a challenge would be an understatement. We kept our heads down and our costs low while focusing all of our efforts and making the best liqueurs we can. As the world begins to open up again the demand for our liqueurs continues to increase.
When naming the brand, I knew I had to put something important at stake. I woke up one morning thinking about my nine siblings (some step, some half, some full) that along with the process of blending flavors together led me to the name Blended Family Liqueurs.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love showing this city off. I’m not an OTP vs. ITP kind of Atlantan. I work in Roswell and live in Decatur, so I actually commute to the suburbs. I’d probably work hard to mix it up. The food and drink scene in this town is outstanding. Dinner at Southern Belle/Georgia Boy, drinks at Little Spirit. A day trip to the Chattahoochee Nature Center after picking up sandwiches at E. 48th St. Market in Dunwoody would be a priority for sure. We have a great music scene in this town too, I’d probably hope to catch the Electromatics at Blind Willies. No trip to Atlanta would be complete with out visits to the King Center, a walk on the Beltline and a final night cap at The Claremont Lounge.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are so many mentors, peers and friends that have been a part of my journey in the spirits business. Naming one specific person wouldn’t be fair. What I will say is that I’ve learned a ton from everyone I’ve ever worked with. I think it’s interesting that many of the bosses that I didn’t like over the years actually taught me the most.